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Marketing and Sale Strategy

Essay by   •  February 1, 2014  •  Essay  •  203 Words (1 Pages)  •  2,129 Views

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Approach1: directly through our website

Approach2: through online platforms such as amazon, taobao (china) etc.

Strategy 1: make advertisement on a variety of English study websites such as VOA,BBC etc., thus focusing on people who are interested in oral English study.

Strategy 2: provide a week study for free. If people feel good and want to further study , they need pay.

Strategy 3: invite strategy. If someone invite others to buy our products and others actually do so, he or she will get $5 payback.

Strategy 4: organize presentations in universities to propagate our software because student is a big part of our market.

Approach1: directly through our website

Approach2: through online platforms such as amazon, taobao (china) etc.

Strategy 1: make advertisement on a variety of English study websites such as VOA,BBC etc., thus focusing on people who are interested in oral English study.

Strategy 2: provide a week study for free. If people feel good and want to further study , they need pay.

Strategy 3: invite strategy. If someone invite others to buy our products and others actually do so, he or she will get $5 payback.

Strategy 4: organize presentations in universities to propagate our software because student is a big part of our market.

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