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Management 303 Swot Analysis

Essay by   •  January 15, 2012  •  Case Study  •  1,076 Words (5 Pages)  •  1,976 Views

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Management 303 SWOT Analysis

Comcast Corporation which is also known as Comcast is one of the largest cable, internet, and phone operator in the United States. Comcast was founded in 1963 which at that time the company was known as American Cable Systems. This Company was founded by Ralph J. Roberts. The company mission, which is known as a credo for Comcast is, "Comcast will deliver a superior experience to our customer every day. Our product will be the best and we will offer the most customer-friendly and reliable in the market."

A strength the company has, been in business longer than most of the other cable companies. Now there has been a lot of companies that has tried to succeed but wasn't successful. Now on the other hand you have the third party companies trying to establish cable, internet, and phone. What I mean by third party would be the fact where you have wireless companies providing internet, cable, and phone! Their main objective was not to provide cable, internet, and phone it was to provide wireless service! So that factor right there shows why that is strength that Comcast has. Comcast's is a primary provider that main source is internet, cable, and phone services.

Another strength that Comcast has is the ability to provide different bundles for customers. When have a different number of customer and all of them are different. Now in my opinion the reason why this is strength of Comcast is only because with Comcast when you bundle things together you save money and Comcast makes sure that we stress that to the customer as much as we can! Comcast would rather save our customers money, rather than lose our customers to a competitor.

So we all know there are no perfect companies. Yes there are some weaknesses that Comcast has. Let's get started with the first one! Comcast is going through a CLEANING OF THE HOUSE phase right now. What is meant by that is, getting rid of an employee that doesn't exercise good Customer service. Comcast is dealing with having some employees with a case of the worst customer service. The company is basically taken care of that as we speak. Comcast does not tolerate bad customer service. Regardless if we give great services to the customers it doesn't mean anything is the employees isn't practicing great customer service.

Of course there is another weakness that Comcast has! Even though we don't pay the contractors they are still apart of Comcast when they are delivering the Comcast services. Yes there are techs that are actually employees of Comcast, but we have contractors that install service. We have repeatedly has bad feedback about our contractors, on how they have lied about go to a customer home or even just being disrespectful with customers. How are we going to continue being one of the first and reliable cable, internet, and phone providers if we can't get the simple jobs correctly which is providing Great Customer Service. So with that being said we are in the processing of hiring more techs directly for Comcast not

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