The Wine Cabernet Sauvignon

A.J. Washington L.A. Spartans

S

* Most Promising Player

* Team Leader

* Major contributor to the teams appearance in playoffs

* Has had most impact on team winnings.

* Strong Team

* Strong Defense

* New Head-Coach

* New draft coming

* Experienced analysts

* Players may be released by other teams and become available

W

* Michael is a new agent

* Not looking at an accurate depiction of performance (according to the teams analysts)

* Not worth his proposal

* Dependency on A.J Washington:

- Loosing the team leader

- Affecting team relationship

* Double-edged sword: If Washington does not compromise

O

* Extends his contracts with the L.A. Spartans -> keep building his fan bas and more recognition

* Get signed by another team -> leave the L.A. Spartans

leave

* Extend A.J. Washington's contract -> maintain team chemistry

* Move on without Washington and depend the new coach to rebuild the team

T

* Not granted proposal

* No continuation contract

* If he sits out his value may fall

* Starting all over in a new team

* He may be injured

* Losing Washington

- Hectic season

- Split team

- Upset coach

- Loose fan base

- Loss in profit/ game attendance

- New players may not mesh

BATNA: Finish outstanding contract A.J. sits on the bench or is

and leave the team released from the team

Analysis of Yara Wines and Falcon Prestige Wine

Yara's SWOT analysis:

Strengths:

Without reducing the quality they remain their high quality production of their products, they are also best known for their wine "Cabernet Sauvignon" they have a sufficient reserves to furnish 10,000liters or 13,333 (750 ml) bottles of its Cabernet Sauvignon a year, they estimates that within ten years they could furnish this market up to 27,000 bottles per year without reducing quality of their product, they would like to inter into a distributorship network with an American wine merchant to sell its wines within 3 states in the United Stated ( Ohio, Indiana and Michigan ), they are also producing a mass marketed wine which will be launched in 3 years named Chardonnay wine.

If they worked with Falcon, their wine could be marketed through interviewing wine columnists, making the wine available in wine testing and promoting the wine at trade shows for wine merchants and restaurant.

Australia and the United States share a common law on contracts and similar standards for the sale of goods.

Weaknesses:

Little is known about the quality of Yarra's wine in the United stated (where they would like to sell)

Opportunities:

They have an opportunity to market their high quality products while working with Falcon through interviewing wine columnists, making the wine available in wine testing and promoting the wine at trade shows for wine merchants and restaurant.

They have an additional opportunity to work with Rocket the main competitor of Falcon.

Threats:

Due to the fact the Yarra wine quality is unknown in the United States, they may have to face inappropriate advertising.

Falcon is new in the business they have been in the wine distributorship business for two years only, Falcon also facing a lack of liquidity which may be a threat to Yarra if worked with Falcon

Yarra's BANTA:

1. Objective:

Yarra's objective or optimal point(after ten years) is to furnish 27,000 bottles of its Cabernet Sauvignon per year without reducing quality of the wine.

They would like to sell it at retail 32-30$ per bottle.

2. Target:

Their target is to furnish 13,333 bottles per year.

20$ per bottle

3. Reservation point:

Their reservation point or the least they would or want to furnish is 10,000 per year.

19$ per bottle.

4. BATNA:

Analysis of Yara Wines and Falcon Prestige Wine

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