Haven Hotel Case Study

1. Introduction: Haven Hotel

-Is located in the heart of Makati in an extremely characteristic and quite area it is surrounded of beautiful buildings which are unique to this city. When entering the hotel you will immediately sense it special atmosphere as being one of warmth and intimacy relaxation and charm an atmosphere that makes you feel being at home.

1. Case Background

-In May 1997 Guinness and Grand Metropolitan announced that they would merge to form a new company, tentatively called GMG Brands. Seven months later the US$19 billion the merged entity would retain Guinness's 34 percent stake in LVMH's Moët Hennessy champagne and cognac division, while LVMH would hold about 11 percent of the new company. Guinness and Grand met also had to agree to divest the Dewar's Scotch whiskey and Bombay gin brands in order to gain approval from U.S. and European regulators. In late March 1998, the merged company, now named Diageo plc, announced an agreement to sell these brands to Bermuda-based Bacardi Ltd. for US$1.94 billion in cash. The name "Diageo" had been derived from the Latin "dia" (day) and the Greek "geo" (world). The company explained that the name was supposed to convey that "every day, all around the world, millions of people enjoy our brands."

Diageo was centered on brands. At its founding, the company had four main businesses: United Distillers & Vintners (UDV), Pillsbury, Guinness, and Burger King. UDV was a combination of the numerous leading liquor brands of Guinness's United Distillers unit and Grand met's International Distillers & Vintners unit; UDV became the world's number one distiller upon its formation. Pillsbury retained Grand met's four packaged-food megabrands: Pillsbury, Green Giant, H&aumlèn-Dazs, and Old El Paso. Guinness included such stellar brewing brands as Guinness, Harp, and Kilkenny, Cruz campo of Spain, Red Stripe, and Calibre. Burger King (eight percent) trailed only McDonald's among the world's hamburger chains. Bull and Greener were named co-chairmen of Diageo, while McGrath became Diageo's first chief executive. Prospects for Diageo appeared bright,

2. Environmental analysis

Opportunities

-The UK wine market is proving to be more resilient against private label wines than may be suggested by the growth of private labels elsewhere in the retail sector. Red wine sales are likely to continue to benefit from medical and scientific research findings indicating that it offers health benefits to regular, moderate drinkers. Recent studies have suggested red wine may help improve coughs, lower blood pressure and, reduce the risk of lung cancer.

Threats

-Since

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