Reebok - Concept of Sportswear Business

2.0 REVIEW OF RELATED LITERARTURE AND STUDIES

2.1 Concept of Sportswear Business

"If you don't stand for something, you'll fall for anything"

Reebok stands for human rights everywhere, equal respect and fair treatment for all people including their employees around the globe, while providing for the athletic apparel needs of all people. They offer athletic apparel in multiple brand availability through the Reebok Brand, Rockport, Greg Norman collection and Ralph Lauren - Polo sport lines. Using the latest technology, they offer their products at competitive prices and are consistently monitoring the changing needs of their customers. They strive for growth and profitability for their shareholders, employees and customers.

"I am what I am"

Reebok understands that people are, above all, unique. Reebok's positioning reflects this;

celebrating the distinct qualities that make people who they are - their unique points of view,

their individual style and their remarkable talents and accomplishments. Reebok celebrates their

individuality, their authenticity and the courage it takes to forge their own path to greatness.

While some may call them crazy or eccentric, Reebok calls them visionary and original.

"A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration."

This worldwide leader in athletic footwear has a brand commitment to develop footwear and apparel to support a blended lifestyle of sports, music and entertainment. With RbkCustom they wanted to put the control of product customization in the hands of their customers.

Reebok turned to Fluid to design and develop an online branded consumer experience for personalized sneakers. Fluid's challenge: Bring the excitement of sport and customized sneakers online. Have it exude Reebok. Sell great shoes.( Wikipedia)

3.0 METHODOLOGY

The methodology chapter uses seven factors to describe the research procedures and strategies used in this study. It includes research design, respondents of the case study, sources of data, research location, sampling design, research instrument and statistical tool.

Research of Design

In this case study the we spent a lot time, money and effort to make a final and rigthful answer. The researcher had a brainstorming for the strategic plan of its long-term success , so that the Reebok is profitable and sustainable.The proponents argued regarding the rigth decision.We used a descriptive method which we analyzed the case study. And also descriptive method of research is to gather information about the present existing condition.

We also used Qualitative Research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. The qualitative method investigates the why and how ofdecision making, not just what,

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