B2b Marketing

JEESHA JINDAL[pic 1]

EDUCATION

Indian School of Business                                                                                       Apr’17-Mar’18

Post-Graduate Programme in Management (GMAT- 730/800)

• Marketing Coordinator, Solstice: Increased alum engagement by 20% via running social media campaigns on 5 different platforms
• National Finalists (12/500) (ongoing), Blitzkrieg, IIM-A: Generated 25% return on equity in a business simulation competition involving sales & marketing, product, finance and HR decisions
• Selected(1/75) to present a case on ‘Leveraging Lakme Fashion Week’ to HUL leadership during the 2 day HUL Marketing-in-Practice

Bharati Vidyapeeth College Of Engineering                                                                      Jul’09-Jun’13

B.Tech in Instrumentation and Control (top 10% of the class)

• Chairperson, Women In Engineering, IEEE (Elected to lead a 200 member group)

• Organized 25+ events and achieved an increase of 50% in women participation through technical events, hackathons, etc.
• Increased sponsorship by 125% through fundraising campaigns aimed at improving the uptake of ‘Sciences’ in middle-school girls

• Only student chosen from Dept. (1/120) for ‘University All Rounder’ for excellence in academic, extra-curiccular and social activities

[pic 2]

WORK EXPERIENCE
Analyst, Strategy Dept., GSM Association                                                                     Apr’15-Apr’17

Analysed and consulted on new industry developments; Collaborating with cross-functions to identify business opportunities for Fortune 500 clients across Asia, Europe and North America

Key Achievements

• Selected for GSMA 'Top Performing Employee' 2015 (~1% people) for launching 2 global flagship industry events in India 
• Awarded ‘First Time Right’ for acquiring 12 new clients by creating ‘MVNO Tracker’ to track qualitative & quantitative metrics

Key Projects

• Generated think-tank reports adopted by global telecom/technology players and received coverage in 50+ articles from top media houses

• Research lead on flagship industry report ‘Mobile Economy’ 2015 & 2016 launched in ‘Mobile World Congress, Barcelona’
• Led ‘Mobile Economy India’ 2015 report launched in ‘GSMA Mobile Economy Summit’ (broadcasted on CNBC TV18)

• Formulated GSMA’s official stance on key industry developments including Net Neutrality, Payment Banks, etc.
• Engaged in business development efforts with 50+ Indian technology start-ups to adopt Mobile-Connect technology
• Increased SIM penetration by 8% among rural women through Customer Education Hub, funded by Bill & Melinda Gates Foundation
• Launched ‘Mobile 360’series, a global industry conference, in India featuring CXO executives from leading telecom firms and govt.

• Initiated ~30% increase in event participation by getting Indian start-ups on-board for the event

Research Analyst, Supply Chain & Optimization Practice, AT Kearney                                Oct’14-Apr’15

Worked on business research/strategy consulting engagements for global clients developing efficient supply chain/cost optimization model

• Achieved a cost savings of USD 20 million for a USD 15 billion fashion retail group to analyze supply chain inefficiency
• Reduced request processing time by 20% by developing cost optimization model, adopted practice-wide for a telecom company
• Thought-partnered with ATK’s India leadership team on the potential of Voice over LTE (VoLTE) for telecom operators in India

• Recognized by Partner for contribution to IC as the report generated business development opportunities

Research Analyst, Grail Research (Founded by Monitor Group)                                        Jul’13-Oct’14

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