Blizzard Entertainment Company

1. Blizzard Entertainment Company’s Introduction

  Blizzard Entertainment is an American video game developer and publisher, Michael Moweemi, Alan Adhan, and Frank Pierce, graduates of the University of California, Los Angeles, on February 8, 1991, Silicon & Synapse was founded by the name. Its headquarters is located in Irvine, California. In 1994, the company changed its name to Chaos Studios. Since the discovery of another company named after Chaos Studios, the company was eventually named Blizzard Entertainment. ( Wikipedia (n.d.))

  Initially, the company was committed to making game ports for other studios. In 1994, the company was acquired by distributor Davidson & Associates for US$6.75 million. Shortly thereafter, Blizzard’s groundbreaking masterpiece "Warcraft: Humans and Orcs" was put on sale. In 1996, Blizzard acquired the Vulture Games Company, after which Vulture Games had been developing the Diablo series for Blizzard. Vulture Games Company was renamed Blizzard North and Blizzard North was located in San Mateo, California. In January 1997, Blizzard launched the action role-playing game "Diablo" and launched its Battle.Net online game. On January 15, 1998, Blizzard introduced the classic real-time strategy game "Starcraft", becoming the world's largest sales game of the year. Blizzard has changed hands since its acquisition by Davidson & Associates. Until 1998 Blizzard Entertainment became part of the Vivendi Group's Vivendi Games. (Opff. (2005.05.04))

  Rob Bridenbecker, Blizzard’s vice president of technology strategy and planning, once said: “We think the future of the Internet is unstoppable.” Blizzard has consistently drawn players' opinions from scratch. Eventually there is now Blizzard Entertainment. Blizzard enjoys a high reputation in the industry and is called “game myth creator” by the industry.

1. PESTEL Analysis of the Company

2.1Political

 Blizzard will adjust itself to political stability in accordance with changes in government policies, while protecting employees' privacy from infringement.

2.2Economic

 With the advancement of technology, the importance of the IT industry is also growing. Electronic entertainment projects have gradually become the first choice for people to relax and entertain. As an important part of electronic entertainment, the development of electronic games is also getting faster and faster. Investors in different countries also noticed this phenomenon and were attracted by it. The development of financial information also makes people have more income and invest in electronic entertainment. Blizzard seized the opportunity for the first time, became a pioneer in the game industry and succeeded. (Blizzard, K, (n. d).)

2.3Social

 With the advancement of science and technology, people's living standards have greatly improved, and they have more time and interest to entertain. However, the previous entertainment methods are far from satisfactory. With the popularity of the Internet, people are very interested in this type of entertainment such as electronic games. Blizzard continues to introduce new games to attract people while also absorbing the players' opinions to summarize and improve the old games, firmly grasping the old and new players. (Lel. (2011, 12.18).)

2.4Technological

 Before the computer is bad, the game is pixelated. At the time, the IT industry was only just beginning. After years of development, IT talent has become a hot commodity for major companies. The network covers the entire world. The prices of various electronic products are also getting lower and lower, and the long-term development of the game has also entered an outbreak. Blizzard can be said that the real start is also in this period, they launched the hot global game "Warcraft: Humans and Orcs", and later this game has become the hearts of the players classic, until today.

2.5Environmental

 Blizzard produced, it must be fine. This is a word of mouth spread among players. Speaking of Blizzard's position in the minds of players.

2.6Legal

 Blizzard and other companies have evolved along with the development of the game industry, and games as electronic entertainment have been called "electronic heroin" by parents for some time in China. The reason is that many children indulge in games, do not learn, and some do not even go to normal social interactions. In this regard, when the relevant anti-indulgence method appeared, Blizzard and other companies added real-name certification to the game. Each player needed to be certified. Only three hours of playing time was required for non-authentication or certification. (Sohu. (2017.08.22).)

1. Porter’s Five Forces

1. Rivalry-high

 NCsoft is a Korean game company founded in 1997. Many former Blizzard elites joined. In 2003, NCsoft used "Heaven 2" to shake the industry. In the next few years, "Heaven 2" is considered to be the best MMO product on the screen. Blizzard also introduced products during this time, but it is not as good as "Heaven 2". Blizzard's development in the game is not always smooth, and there are employees who will go to other companies to postpone the development of the game. Blizzard has no experience in shooting games and many players have not played Blizzard games. This means that Blizzard will face a large threat from existing competitors.

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