Bymp Assignment

This document is an example of how to apply APA style to our weekly BYMP assignments. I have used our first BYMP assignment as an example. This also shows the assigned tasks for BYMP Assignment 1 that is outlined in detail on pages 23 and 51. Below is the assignment description from the Course Project tab for reference.

BYMP Week 1 (20 points):

1. Page 23 - Select your product or service and write a company description as shown in Appendix A

2. Page 51 (item 2 only) - Write the mission statement, goals, competitive advantage and perform a SWOT analysis.

Each assignment should have a title page with the name of the assignment, name of your product/ service (the marketing plan topic), your name, and the name of university

BYMP Assignment 1

Cooney's Coffee Shop

Delicia C. Cooney

DeVry University

Product/ Service: Insert here

Each assignment should be written in paragraph form using complete and structured sentences, unless otherwise instructed by the assignment description (e.g. charts, graphs). Please observe good grammar and punctuation.

Company Description

Insert here........Please write in paragraph form using complete and structured sentences.

Mission Statement

Insert here.....Please write in paragraph form using complete and structured sentences.

Goals

Non-financial goals

1.

2.

3.

Financial goals

1.

2.

3.

Competitive Advantage

Insert here.....write in paragraph form using complete and structured sentences.

SWOT Analysis

Strengths

Insert here... Weaknesses

Insert here...

Opportunities

Insert here... Weaknesses

Insert here...

References

Example of citing

...