Capstone Mini Case

Opportunities.

external chances to make greater sales or profits in the environment.

Although CPCS was a local market leader, changes in economics situation like inflation, fuel costs, competition from the global competitors. Moreover, the food supply chain in china put further pressures on margins. Facing these challenges, we need to seek opportunities. Facing these challenges, it is necessary to seek opportunities from other business. Deli Fresh is managed by Cathay Pacific Catering Services. DFL has now expanded its business to provide institutional catering and canteen services. 3And we also manage Deli Delight e shop, the purpose of Deli Delight E shop is to offers and international delicatessen with a distinct menu that includes authentic, hard to find raw material all around the world. The purpose of this eshop is to work with Swire and help to provide quality and hard to find grocery items and prepared foods. Customers can make convenient purchase via online ordering and a convient pick up ether at Cathay City or CPCS staff canteen.

For future, we should learn from different large caterers to seek opportunities. Including SATS and LSG these two caterers. They both set up frozen food manufacturing plants to capture opportunities provided by new technology. Some international caterers were exploiting opportunities in double catering and had expanded into railways and other general catering and institutional markets. To meet new demands and exploit new opportunities, CPCS had to develop a versatile growth strategy.

Cost efficient, attracting new customer, exploring opportunities in railway.

List out objective and value, in order to achieve your mission.

Cost model: So measure of raw material and supply

Future profit center business model

Profitable

Explore ne market of light catering service

Consider all staff as valuable assets of the company

Create the feeling of professional and home

Develop more loyalty to the company

Disadvantage

Difficult to estimate the value of the good.

Pratices

Ciritical Success Factors

Sustain a well defined workforce strategy

Sustain a customer oriented culture

Sustain a close relationship with aviation sector

Capture new opportunities.

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