Environmental Factor

Resources: University Library, Internet

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization's marketing decisions:

* Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

* Examine the importance of demographics and physical infrastructure.

* Analyze the influence of cultural differences.

* Examine the importance of social responsibility and ethics versus legal obligations.

* Analyze the effect of political systems and the influence of international relations.

* Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.

* Explain the effect of technology.

Format your paper consistent with APA guidelines.

Resource: Basic Marketing

Click the link to the Final Examination on the student website available at the end of Week Four through the end of Week Five.

Complete the Final Examination. You are allowed one attempt to complete the exam, which is timed and must be completed in 3 hours. Results are auto graded and sent to your instructor.

Resources: University Library, Internet

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:

* Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.

* Develop an initial sales promotion schedule.

* Create an advertising plan.

* Identify public relations opportunities for the product or service.

* Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.

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