Feasibility Study Gym

Fitness World Business Plan

Feasibility Study

Ashley Sides

Erin Moore

Robert Dudley

Stephanie Ulan

I. The Business

A. Executive Summary

Fitness World will be located in Farmville, Virginia. Our specific purpose is to

provide fitness programs to our members located in the area. Fitness World promotes

long term lifestyle changes for our patrons through exercise and nutrition for their all

around wellbeing. With all of our unique features, services, and amenities this company

will be truly successful generating growth, revenue, and independence for all the its

initial founders.

B. Description of Business

Fitness World is located in Farmville, Virginia at 300 South Main Street. The

company’s potential clientele will be able to contact the facility for more information at

434.304.4630. Fitness World is considered to be a professional fitness and related

service provider. It will open up as a limited liability company that provides its

customers with a state-of-the-art fitness center satisfying the needs and desires of each

individual member. The company will offer an assortment of updated, universal

equipment with a variety of features to ensure the highest quality workout for all of it’s

customers at an adequate price. The members of Fitness World will be able to work out

at their own free will or have the option of following one of our detailed workout plans

for both men and women. Membership of Fitness World, LLC will be divided amongst

the four founders and initial investors. This includes Ashley Sides, Erin Moore, Robert

Dudley, and Stephanie Ulan. The executive board of Fitness World will also be working

closely with a board of business advisors. These advisors include a local insurance agent,

the Small Business Administration for our basic 7(a) loan program, a lawyer, as well as

an accountant who is Erin Moore who doubles as the Executive Vice President of

Marketing. The executives of Fitness World plan to open the doors to this one-of-a-kind

fitness utopia in January of 2006. Opening the facility in the following year will ensure

better preparation and anticipation of any unexpected events.

Mission Statement

It is the mission of Fitness World to provide the public and other fitness

professionals with advanced fitness equipment and the most sophisticated training

programs in the industry. It is the company’s goal to supply a facility where the customer

can expand their physical fitness skills with the assistance of a professional team,

challenging and encouraging members to reach their personal fitness goals.

Objectives

* To provide opportunities to advance and maintain the health and wellness of the

staff and the surrounding community.

* To offer a variety of exercise programs to encourage patrons to make changes for

a healthier lifestyle.

* To provide individual attention to members encouraging wellness through fitness

testing, evaluations, health screenings, exercise programming, and personal

training instruction.

* To encourage the art and science of strength training and bodybuilding.

* To provide quality service to members with a distinguished reputation as being a

superior training facility to any competitors in the area as well as in the industry.

C. Ownership

Fitness World is a Limited Liability Corporation based on tax advantages and

liability protection. It is operated by its members, Ashley E. Sides, Erin E. Moore,

Robert R. Dudley, and Stephanie Ulan, with proportioned percentages of membership

based upon initial startup contributions. Ashley Sides, the President/ CEO of Fitness

World, whose initial contribution of $50,000 earned her 35% of this LLC. Her

responsibilities and duties consist of creating and communicating a vision for the future

of Fitness World, establishing a work environment that inspires employees to succeed

and support the improvement of fitness services, oversee the development of action plans

associated with Fitness World’s predetermined goals and purpose, enforce and support

the commitment of excellence throughout all employees, as well as directing the entire

range of activities of the company. Erin Moore, the Executive Vice President of

Marketing and Accounting, contributed an initial investment of $40,000 which earned her

25% of this LLC. Her responsibilities and duties in this position

D. Personal/Skill Sets

Ashley Sides will be Fitness World’s President. This position was based upon her

Education background; MBA from

...