Finance Reports of Hiltin Hotels Market Share

Hilton Worldwide Hotels offers the finest in accommodations, service, amenities and value to business and leisure travelers. They have expanded geographically, produced original hotel and travel concepts, and developed innovative technologies to enhance the guest experience since Conrad Hilton bought his first hotel in 1919 in Cisco, Texas. Today Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. With more than 3,600 hotels in 81 countries, their selection of hotel brands includes the Embassy Suites, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton, Waldorf Astoria, Conrad, Hilton Hotels & Resorts, Doubletree, and Hilton Grand Vacations. Hiltons more than 130,000 team members also continue to bring the maximum quality of service to the world's visitors.

I. What are the superordinate goals of this organization?

a. Express these in both dollar and percentage terms. If you cannot obtain actual numbers hypothesize: (1) R.O.I and (2) Market share as a price and percentage.

R.O.I:

Original Investment: $759,000,000

Return Value: $13,813,000,000

Gains or Loss: $13,054,000,000

Investment Term (years): 1.0

= R.O.I 1719.9 %

Market Share %: # of Hilton Hotels = 3689 = 33.56%

Total # of Competitors Hotels 10992

Market Share $: RevPar of Hilton = 82.46 = $17.04

RevPar of Competitors 482.61

(phx.corporate-ir.net)

b. Explain how you calculate them. What assumptions are made (i.e, what is your forecast of demand, R.O.I, and market share for next year, using the planning process explained by our author?)

Total amount earned for Hilton 2010 493,000

-Total amount spent for Hilton in 2010 - 364,000

Forecast of Demand 129,000

(http://finance.yahoo.com/q/is?s=HILTON.NS+Income+Statement&annual)

(http://finance.yahoo.com/q/bs?s=HILTON.NS+Balance+Sheet&annual)

Original Value Investment of Hilton 2010 759,000,000,000

- Investment

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