Fmcg Operations

One of the biggest industries in the world

FMCG is all about names, the products which everyone recognizes from trips to the supermarket or from ads on television. The brands that make up this sector are the high profile ones, the ones everybody knows and loves. This is an industry that puts you in living rooms, kitchens and bathrooms across the globe.

The FMCG industry changes fast and is constantly evolving.

FMCG firms thrive on employee and customer retention. Employee investment is a big part of the ethos of the FMCG world. Customer loyalty can make or break a brand. Customer loyalty can make or break a brand.

FMCG companies can beat the recession.

The FMCG industry thinks bigger - and better.

FMCG has a history of delivering what consumers want.

FMCG Business areas....

- Sales

- Marketing

- Research & Development

- Information services

- Finance

- Operations and supply chain

- Human Resources

To serve the purpose of this presentation, let us see in detail, one of the pillars of FMCG sector, the Operations ...

The responsibilities include but not limited to...

- Obtaining and keep updating the market knowledge

- Planning

- Inventory

- Coordination with sales and marketing

- Execution

Obtaining and keep updating the market knowledge

- Studying the consumer behavior and consumer research

- Understanding the competition, competitors and competing products.

- Finding new resources to develop the market and control the cost.

Planning

- Studying, planning and drawing the distribution network

- Obtaining and allocating the distribution vehicles region wise according to the supply requirements.

- Allocation of distribution personnel.

- Keeping up with stock availability for the current supply and buffer stock in order to send the new purchase requirement to the relevant department.

- Collecting feedback from the distribution personnel in handling the goods and packing. Making necessary alterations in order to avoid damages in transit and delivery.

- Planning the improvement process in distribution.

- Create a strong customer service focus across the retail sales function and ensuring that the customer is central to all activities and decisions

Inventory:

- Storage requirement forms an important operation. Proper storage facilities avoids damages to the goods

- Forecasting the sales minimizes the stock lost and excess stock. Both will destroy the business.

- Monitoring and following up of all stock related issues and resolving them before a crisis occurs.

- Making detailed stock wise stock requirements and

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