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Indigo Strategy

Essay by   •  July 27, 2017  •  Case Study  •  1,840 Words (8 Pages)  •  969 Views

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[pic 1]

Airlines Industry

-Indigo


Economics[pic 2]

Political/ Legal

GDP

Growth

Oil Rate

Aviation Policy 2016

Exchange Rate

Disposable Income (Saving Rate)

Pay Commissions

Interest Rate

Govt Policy

Real Capital Income

Tax Incentives

Index of Industrial Production

Socio cultural

Domestic Tourism

International Tourism

Religious Tourism

Technological        Demographics

Big Data Analytics

Middle Class

Social CRM

Urban Class

Automation

Passenger Growth

IOT

Working Age Population


Quantitative Analysis[pic 3]

[pic 4]

Oil Price

80

[pic 5]

70

60

50

40

30

20

10

0

-15,000.00        -10,000.00        -5,000.00        0.00        5,000.00        10,000.00

Air traffic Domestic (in million)

90

[pic 6]

80

70

60

50

40

30

20

10

0

-15,000.00        -10,000.00        -5,000.00        0.00        5,000.00        10,000.00


INDUSTRY

Business Travel & Tourism Spending

(in USD Bn)

30

[pic 7]

25

20

15

10

5

0

-15000        -10000        -5000        0        5000        10000

Lending interest rate (%)

14

[pic 8]

12

10

8

6

4

2

0

-14000        -12000        -10000        -8000        -6000        -4000        -2000        0


[pic 9]

Quantitative Analysis

[pic 10]

Leisure Travel & Tourism Spending (in

USD Bn)

120

[pic 11]

100

80

60

40

20

0

-15000        -10000        -5000        0        5000        10000

Population ages 15-64 (% of total)

66

[pic 12]

65.5

65

64.5

64

63.5

63

62.5

-14000        -12000        -10000        -8000        -6000        -4000        -2000        0


INDUSTRY

Savings (%)

45

[pic 13]

40

35

30

25

20

15

10

5

0

-14000        -12000        -10000        -8000        -6000        -4000        -2000        0

GDP (Nominal)

2.5E+12

[pic 14]

2E+12

...

...

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