International Competitive Strategy

International Competitive Strategy

1.What is international strategy, and why is it important?

International Strategy is concerned with the way firms make fundamental choices about

developing and deploying scarce resources internationally. International strategy involves decisions

that deal with which products or services to offer, which markets to enter,and how to compete. It deals

with all the various functions and activities of a company and the interactions among them,not merely

a single area such as marketing or production. The goal of international strategy is to achieve and

maintain a unique and valuable competitive position both within a nation and globally, a position that

has been termed competitive advantage (p.367). To create competitive advantage that is sustainable

over time, the international company should try to develop skills or competencies. This is important

because without these fundamental structures very few businesses make it anywhere near the top of

their said market. Without having these essential skills and competencies there is no reason to have a

business in the first place. If there is no product or knowledge of the product there should not be a

business. Products do not speak for themselves neither do books. These skills essentially are the

business within itself. For example, a mother and child bond relates. The mother for the most part

shapes the child and gives them the desired image. The same must be done for a business to become

successful.

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