Juice Market in Russia

Even before the financial crisis in Russia, it was possible to note a high degree of deformation of various Russian markets. And the juice market among them is not an exception. How many manufacturers of juice are there in Russia? What foreign companies stand behind them? And what measures does the state take to protect the domestic market from foreign expansion? In this work, we have to give answers to all these questions. At the present world is undergoing constant changes of strategies and methods, thus the problems of this study is very relevant. Characterizing the degree of scientific elaboration of the problem, it should be noted that this topic has already been analyzed by various authors in different publications: textbooks, monographs, periodicals, journals and on the Internet. Nevertheless, when studying the literature and sources can be noted an insufficient number of full and explicit research. On the one hand, the scope of the research receives interest in scientific circles, and on the other hand, as was noted earlier, there is a lack of readiness and unsolved questions. This means that the work in addition will have both theoretical and practical significance.

The aim of the research: analysis of the current situation at the market of juice in Russia.

Objectives of the research:

• A description of the macroeconomic situation in the Market

• Allocation of the basic segments of the Market

• Determination of the main quantitative characteristics of the Market

• The description of the structure of the Market

• Identification of major Market players

• The identification of key factors influencing the Market

Object of the research - the market of juices in Russia. Method of data collection: monitoring of materials of the printed and electronic business and specialized editions, analytical reviews of the market; the Internet data; materials of the marketing and consulting companies. The informational basis of study:

• Printed and electronic business and specialized editions

• Internet resources

• Materials of the companies

• Analytical reviews of the market

• The results of the research of the marketing and consulting agencies

• Experts’ evaluations

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