Kfc - Kentucky Fried Chicken

Kentucky Fried Chicken

KFC was the first foreign fast food company to move into China, opening an outlet in

1987. Since then, Yum has become the biggest restaurant chain in China, with some $2

billion of annual sales and over 2,500 KFC and Pizza Hut stores. KFC China is not just

outperforming the competition. In 2007 it contributed more than 20 percent of global revenue of

parent company Yum, whose brand portfolio includes Taco Bell and Pizza Hut. It is a proportion

that is likely to grow up to and beyond 50 percent, according to Taiwan-born Warren Liu, a

former member of the company's Greater China executive committee.

KFC have changed most of their original menu; substituted with more familiar foods that

the Chinese eats. There are many similarities from the KFC in China and the KFC here in

America. The KFC Franchise in China offers soup with every value meal you order, along with

noodles and vegetables. You may also get bamboo shoots too. Chinas' menu has many chicken

sandwiches that the USA doesn't offer. One of these is a super hot and spicy chicken sandwich,

made with cayenne pepper and not just black pepper. The chicken fillet is breaded, like in the

USA, and is on the typical KFC sandwich bun.

China's a perfect place to build a franchise like KFC. China population is over one

billion, which creates a higher chance of success for KFC. KFC has been successful in China

because they have been able to adapt to the local culinary tastes of the Chinese, while also

introducing typical KFC fare to China. That KFC has also done a lot of work to continuously

invent and launch new products; products that better fit the Chinese consumer's taste preference,

has allowed them to keep the competition at bay. KFC has got a 2:1 ratio over McDonald's in

China, where as outside of China it's the other way around.

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