Megastores Case

Introduction

Growth

Maturity

Decline

Q 1: Find a clear and specific product example for each these stages of the

product life cycle**

Vegetable cutter.

(Groentesnijder)

(Robijn) Laundry detergent

Christmas lights

Wool Yarn

Q 2: Try to give a

professional argumentation

for your choice

 The product is new introduced in the shop, has low sales because of the high cost, and has no competitors since it’s the only product of that type in the shop.

This product fits with “growth” because it has good rapidly rising sales and is well known by the customers. It is of good quality and the price is average, thus resulting in a lot of buyers. It’s a product that is always available in the Big Bazar store and has growing competitors.

• Upcoming peak season is Winter and Christmas
• Low cost (3-5 Euros)
• Adopted by many people as an essential accessory.

 The product has low costs, but the sales keep declining since it’s not used as often as many years ago. And basically, the profits are going down.

The main customers are old people.

Q 3: For each product,

define the 3 levels of the

product:

Core benefit

Actual

Augmented

Core benefit: It makes cutting vegetables easier.

Actual: The product is easy to use to cut vegetables and really reliable since it uses no battery to power the blades.

Augmented: Standart warranty, no other benefits offered such as installation or free delivery.

Core benefit: Effectively cleaning laundry, tailored for specific cleaning purposes

Actual: Popular brand with loyal customers, attractive design and packaging, good quality product with effective features for low price

Augmented: no benefits offered, such as a warranty, free delivery, installation, maintenance

Core benefit: decoration for Christmas: lightens up the mood

Actual: Brand name: HPL, quality low since it’s made in China; packaging appropriate for said product; features: round, shiny.

Augmented Product: warranty given just like any other product. No extra warranty available. No after sales service, delivery, or product support.

Core benefit: Making clothes, blankets, carpeting etc. in your own way in your own style.

Actual Product: Clothing, Pillows, Blankets, Bedding, Carpeting, Hats, Scarf and many more.

Augmented Product: It’s an easy and cheaper way to make all of these things when normally you will have to pay much more money for the actual product. It can also be very entertaining since it’s something that keeps you busy. No warranty offered, no free delivery.