Proposing a Strategy to Maintain the Demand of Tata Tiago by Experimental Study on Tata Organization & Its Competitor

Proposing a Strategy to Maintain the Demand

of TATA Tiago by Experimental Study on TATA Organization & its Competitor 

A PROJECT REPORT  

SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF

POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM-2017)

COURSE CODE:  MyE203

to the Academic Office

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By

        Student Name         Student ID         Specialization MAJOR         Specialization MINOR

        Anudeep.T         MYDM – 06 – 2017         Finance & Accounting                    Marketing & Strategy    

            Saiteja.N            MYDM – 19 – 2017        Marketing & Strategy    Information systems & Analytics  

          Vidhyadhar.K          MYDM – 28– 2017            Marketing & Strategy              Operation & Supply Chain

MYRA SCHOOL OF BUSINESS

Mysore Karnataka 571130.

October 12, 2016

TABLE OF CONTENTS

DECLARATION

We Anudeep.T, Saiteja.N and Vidhyadhar.K hereby solemnly declare that this project report is the output reflecting academic integrity carried out by us during the period July 2016 through October 2016 towards the partial fulfillment of the Post Graduate Diploma in Management (PGDM-Class of 2017) Course Code:  MyE203.  

We declare that this project has not been submitted to any other academic institution for the award of degree or diploma.

CERTIFICATE

Certified that Anudeep.T, Saiteja.N and Vidhyadhar.K of the PGDM (Class of 2017), MYRA School of Business, Mysore, have successfully completed the project titled “Proposing a Strategy to Maintain the Demand of TATA Tiago by Experimental Study on TATA Organization & its Competitor” in partial fulfillment of the academic requirements of the Post Graduate Diploma in Management (PGDM2017) for the completion of the course MyE203.

This project report is the output of work reflecting academic integrity carried out by the group under our guidance and supervision.

Dr. Sudhir Kamath        Dr. Sudhindra Seshadri

Signature         Signature

Distinguished Asst. Professor of Finance        Senior Associate Dean (Academics) and

                                                                                Distinguished Professor of Marketing

Date:         Date:

ACKNOWLDGEMENT 

We would like to take this opportunity to express our gratitude to everyone who supported us throughout the course of this project. We are thankful to the TATA Motor (Urs Kar) for providing us an opportunity to do this Live Project with them. We are sincerely grateful to them for sharing their views and information on a number of issues related to the project.

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