Pyramid Fitness Marketing Plan

EXECUTIVE SUMMARY:

Pyramid Fitness is a highly advanced gym that offers many unique fitness programs. A member's training and time produced here will pay off as time flies by. Our trainers and nutritionists are fully educated on how the body works and what ways they can transform a person's body to the shape they desire. Our staff members are fully licensed to ensure our success. We are dedicated to making each member's experience with us the best they have ever had from a Fitness Center. Our strength and conditioning program is catered to people of all shapes and sizes, from the highly specialized combat warrior to the entry level individual. This is a fitness program that is, by design, broad, general and inclusive. Our gym is a limited liability company located in Coral Gables, Fl.

COMPANY OVERVIEW:

Fitness Plus health club is situated in Coral Gables, Miami-Dade County, Florida. It was

Founded by Julio Areas. Fitness Plus will provide Health and fitness services that is good in quality and low in cost.

MISSION AND VISION:

Vision: To create awareness about healthy lifestyle and its benefits

Mission: To provide strategies and training programs related to individual needs and goals.

STRENGTHS AND CORE COMPETENCIE:

* Lowest cost of services in comparison to competitors

* Certified trainers from top ranked health care institutions

* Owner's commitment and dedication towards Fitness and Nutrition services.

CHALLENGES:

Fitness Plus will face a challenging situation in creating its brand image and attracting

Customers towards their services due to presence of already established players in the

Local market such as:

* Gold's Gym

* Coral Gables Cross Fit Gym

* Equinox Gym and Fitness Center

COMPANY:

Pyramid Fitness is a privately owned business founded by Mr. Julio Areas. Pyramid fitness was created with the principal strength and conditioning program for people of all shapes and sizes, from the highly specialized combat warrior to the average Joe that is not to serious about fitness but is trying to enjoy a fun fitness program . This is a fitness program that is, by design, broad, general and inclusive. Pyramid Fitness is a Lifestyle. Our company is a limited liability company located in Coral Gables, Fl.

Mission statement: Motivate individuals to push themselves to their limits and then push again. It will be a place where like minded individuals will push and coach each other. The Pyramid symbolizes your goals and the steps needed to achieve them. We understand that everyone is different. We will develop a training plan for all levels of fitness, beginners, average, and pro. We will help you achieve these goals. SLOGAN:ONE MIND, ONE BODY EQUAL BALANCE

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PRODUCTS AND SERVICES:

Pyramid fitness provides individuals the opportunity to exceed their fitness expectations. This is delivered through expert coaching, high-quality equipment, convenient scheduling and exceptional exercise programs. When a person exercises in a group, has fun and uses everyday functional movements; he or she is far more likely to exercise more often, eat better, have less injuries and lose weight while gaining muscle mass. Our program provides all of the elements necessary for participants to achieve their fitness goals. Pyramid Fitness provides individuals the opportunity to exceed their fitness expectations.

BENEFITS OF OUR PROGRAMS

One-on-one coaching from fitness experts: Each client must attend five one-on-one sessions with our Pyramid Fitness Level 1 certified coach. Within those five sessions, the client will learn the basic techniques to successfully complete a group WOD (workout of the day). These basic techniques include:

Squat (front, back and overhead)

Clean/jerk and Clean/snatch

Sit-ups/back extensions

Pull-ups (Kipping and butterfly)

Push press, push jerk and shoulder press

Cost: $150 (one-time fee) lowest price in the area

Group WOD's: After clients go through one-on-one training, and have shown that they are proficient in the basic moves, they can join our group WOD's. These workouts include some, if not all, of the aspects of the fundamentals class. Each workout will be varied in intensity and in the techniques used. Clients will be timed and expected to push their mental and physical limits every time they enter the facility. Cost: $75per month or $10 per session. No contracts.

COMPETETION:

Most Cross fit gyms offer personal training for $100-$150 month with no session only offers. Plus it is a 12 month contract requirement. Our gym charges $ 75 per month for unlimited sessions or $10 per session. Our facility creates workouts that compound full body movements. These workouts are fun, very intense and can be scaled to all ages and experience levels. The typical Gold's Gym caters to the bodybuilder types that have no functionality to what life can throw at you. Our gym doesn't use expensive, useless machines that isolate each muscle, thereby creating uneven muscle balance. Pyramid gives each individual an opportunity to lose weight, gain muscle mass and enjoy healthier more balanced lifestyle.

STRENGTHS:

Prior Military Drill Instructor

Former Marine Mixed Martial Arts Instructor

Our training schedule mirrors the training schedule of Officer Candidate School and Marine Basic Training. Our exercises are not routine, we offer mixed martial arts training, obstacle course training, combat exercises, log runs etc.

Certified Instructors with military backgrounds,

Our programs cater to all clients

Training

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