Rim Swot Analysis
Essay by Lolli • March 13, 2012 • Case Study • 304 Words (2 Pages) • 2,094 Views
SWOT Analysis
Strengths:
* Continually delivering award-winning products.
* Products that attract the attention of both consumers and business professionals.
* Accumulated a wide range of product design and innovation awards.
* Top 10 Products of the Past 40 Years.
* One of the only trusted phones for the business-class mobile e-mail.
* Source code is one of their few technical assets which is highly protected and is a key role in the success of the company.
* Company culture has contributed towards a lower turnover rate compared to larger companies, and more happy employees.
* CO-OP program with the University of Waterloo.
Weaknesses:
* Running out of space to expand R&D department.
* Remaining centered in Waterloo is what made them able to have the type of company culture that they do.
* Current culture may not necessarily be maintained if there is an expansion outside of Waterloo, and they no longer have full control.
* Limited amount of physical space at RIM's Waterloo campus. [Is this a weakness or threat?]
Opportunities:
* R&D talent is getting increasingly sparse.
* Economic situation: many smaller firms and technology start ups are struggling financially.
* Analysts predict an immense opportunity for smart phones starting in 2008-2009, which shipments reaching the billions by 2012.
Threats:
* Explosive growth and increased competition on the R&D team to develop new solutions in the global smartphone market place.
* In 2007 Symbian's operating system designed for mobile devices held an estimated 65% worldwide share of the converged devices, shipping 77.3 smartphones in 2007, while RIM Blackberry OS at 11%
* RIM led in North America with 42% of shipments.
* Apple announced that it would be pursuing the business segment, as Microsoft and Google were also both trying.
* Competition for employees is very competitive in the global software development industry.
* Current employees being threatened by products being build elsewhere, afraid to lose control.
* Key competitors have
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