Rotman Holiday

Billy and Hilly met on their first day of U of T; they became instant friends and both graduated with

honours in April 2008. Their friendship blossomed, and in April 2009 they were married in a beautiful

wedding celebration at Billy's family cottage, located approximately 60 km north of Toronto.

Billy and Hilly enjoyed the wedding planning process so much, that they decided to merge their

entrepreneurial skills and passion for wedding planning and open a full service wedding planning

business, specializing in up-scale, elaborate and expensive weddings. They would base their business out

of Toronto, but would offer their full service wedding planning skills to individuals, especially brides,

across Canada. They were so excited!

Hilly, who always claimed to be the creative one of the pair, instantly knew what to call the new business.

Her favourite wedding magazine, focussed on wedding planning and "tips for a perfect party", was called

YOUR BEST WEDDING PERFECTION! Hilly loved this name and told Billy their new business must

be called YOUR BEST WEDDING PERFECTION!. Billy liked the name and agreed to call their

business YOUR BEST WEDDING PERFECTION!, he thought it sounded a lot like the name of one of

Hilly's favourite magazines, but he wasn't sure and was too busy with other business matters to discuss

with Hilly. They registered the business name Your Best Wedding Perfection! and incorporated Your

Best Wedding Perfection! Inc.

Hilly was very busy with the branding and advertising matters related to the business. She She hired Ricky, a

very reputable graphic designer/marketing guru to develop and create a logo that would be included as

part of all of YOUR BEST WEDDING PERFECTION!'s advertising campaign (eg. business cards,

marketing materials, brochures, invoices). Hilly presented Ricky with a contract setting out the terms of

his engagement, as an independent contractor, but both Hilly and Ricky were so focussed on the logo and

promotional materials, they forgot about having the contract signed.

Ricky was a fantastic and efficient graphic designer/marketing guru - he created a logo and drafted

promotional

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