Marketing Case

Marketing concepts are including three main contents. 1. Customer orientation. Customer orientation is that a firm focus on develops a quality product for consumers, and accepts, respect and respond consumer complaints and queries. Also include in dealing with community issues. 2. Integrated effort. Integrated effort suggests that all stuff should accept responsibility for creating more customer satisfaction. 3. Goal achievement. Business can satisfy customers through corporate the goals.

The reasons for business use market concept are below. 1) Company can easily know the needs and wants of the customers. 2) It benefit for the company to know the market trend and get clearly direction to improve. 3) It betters to promote the company's product and make business potential customer aware of product benefits. 4) It should be more effective and efficient for company reaches their goals. 5) It would bring innovation in the market if company use market concept. 6) More important is that it easily to survive in competition. There are three main methods for business use the market concept. Firstly, screening is one of testing methods to know potential consumers of products or service. For instance, Intel Corporation interested in whether a customer wants to purchase CPU, and people who interested in computer can test this CPU. Afterwards, assessments are needed. Company should through assessments to understand core customer needs, this is because business could know the acceptance of new products and service from consumers. Thirdly, concept presentation is aim to present the benefit of products or services to costumers.

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