Eastman Kodak Case Study

Kodak's main advantage that has kept in today market and the recession has probably been the only reason why Kodak hasn't completely dropped off the competitive landscape which has been due to emergent Eastern markets that may offer a glimmer of hope of interim cash-flow. The other competitive advantage is the global reach of Kodak may prove to be its only successful approach, as the disparity in development between the western and emerging markets in the East has bought Kodak time to readdress most of its future transformation.[5] [6][3]

Looking at the Strategic disadvantages is due to the following;

Traditional Film: Kodak's main competitor in the traditional film segment is FUJIFILM. Although Kodak is staying away from traditional film towards digital imaging, it still has a strong hold on the traditional film segment. Kodak's brand recognition and effective marketing (such as the famous "Kodak Moments") have made Kodak a household name for any and all things photography. When it comes to Digital: Kodak faces tough competition in the digital industry, including electronics giants such as SONY and CANON. Although Kodak invented the digital camera, it has fallen behind in efficiency, profit margins, and sheer sales. Kodak has developed a strategic plan to minimize production costs and increase efficiency, with the goal being to establish itself in the digital imaging market as it has for traditional film. When it comes to Printers: Kodak is a new player in the printer industry, which is dominated by Hewlett-Packard and Lexmark. Its introduction of three all-in-one (AIO) printer models, aimed at competing with HP and Lexmark, shows Kodak's determination to establish itself in this market. Kodak has also taken a different approach to pricing, hoping to shake up the competitive landscape. It remains to be seen whether Kodak's limited product line, with its unusual pricing strategy, will be successful at stealing market share from these well-established industry leaders. Online Photo Sharing: The Kodak Gallery competes with websites like Shutter fly and Photo bucket, but it has something of a leg up on its competitors as a result of its recent partnership with Martha Stewart to design and sell photo products in her name. The Kodak Gallery is also partnered with major companies like Apple, Microsoft, and Amazon

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