How You Would Assess a Company Based on Ecommerce

The Internet and the Web have grown as e-commerce vehicles for reducing

costs, increasing value chain efficiency, building customer relationships, trading

information and ideas, strengthening brands, and generating revenues. As e-commerce

grows, businesses need to be prepared to meet these changes by upgrading their

business rules, practices, and systems. There have 10 current e-commerce questions to access customer satisfaction about e-bay can be discusses at below.

The Internet and particularly the World Wide Web have grown as e-commerce

vehicles creating tremendous shifts in market exchange and competition among most if

not all industries. In particular, the Internet and Web are systems for reducing costs,

increasing value chain efficiency, building customer relationships, trading information

and ideas, strengthening brands, and generating revenue (Rohm and Sultan, 2004;

Pombriant, 2006). The result is that businesses are moving online out of necessity and

not just choice (Feinberg and Kadam, 2002). This has translated into online retail sales

that are expected to increase from $172 billion in 2005 to $329 billion in 2010, a 14%

compounded annual growth rate over the next five years (Beasty, 2006).Therefore,there have 10 question to access customer satisfaction about e-bay.

(1)How to evaluate and maintain customer lifetime value?

Companies that sell goods and services online need to make an effort to build

value-laden relationships with customers. In other words, a company must look at what

customers need and value, and provide it accordingly. Companies that do not provide

this expected value will likely lose their customers to a competitor. "If a company does

not offer its customer something special - something that is of real value, something

relevant.

The cost of gaining a new customer is five to eight times greater than retaining

an existing customer. Satisfied customers are six times more likely to repurchase

(Ross, 2005). As such, e-commerce companies should base their activities on the

premise that customers are the most important assets and that it is necessary to

estimate the potential value of these assets. Customer Lifetime Value (CLV) is one of

the most widely accepted marketing methods for evaluating customer value.

Another strategy to evaluate value is business intelligence. Basic business

intelligence involves the periodic, active exploration of competitor offerings as a

potential customer, to understand industry norms, market trends, and emerging

customer expectations. Advanced intelligence efforts use marketing information to

contact existing customers with hypothetical offers of similar products and services by

hypothetical competitors. By tracking the kind of product and service offerings that

generate customer interes

(2)How to maximize loyalty and trust?

Sales are not enough, smart marketers must generate long-term customer relationships

that continue to generate revenues. Loyalty and trust are key ingredients in establishing

customer relationships.

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