Case Study

1. What personality traits do leaders like Todd McFarlane possess that distinguish them from other individuals?

McFarlane had a drive and knew exactly what direction he wanted to take life. He didn't let the misfortune not playing baseball stop him from becoming successful. He used his other interest and love for super heroes and made it a thriving business. McFarlane knew that this was what he wanted to do and stuck with it through the long hours and low pay, until it finally paid off for him and was able to start his own business. The personality traits that McFarlane possess are drive, compassion and charisma he took a hobby and made it into a career. Todd McFarlane now the CEO of McFarlane Companies. He shows great leadership and inspiration for anyone with aspirations of starting out their own business. With time, patience and dedication many things are possible.

2. How have global competition and technology advances changed business conditions and leadership challenges

Many businesses may or may not change over time and you have to be able to innovate and keep up with modern times. Everything now is based on technology and so you have to be able to tailor a business to the consumers needs and wants. The vast majority of the world has access to the Internet via computer or cell phone so it would be wise to market your products using this resource as well. For instance, McFarlane makes comic books and he even launched a website for his comic book character Spawn do fans can communicate with each other and him as well. Being more global with technology just helps business for the future since the computers are taking over. Going on the Internet offers a popular, fast, easy, and convenient way to access books and comics if necessary. It is and adjustment for some people that may be a challenge or hesitant to do so but it just makes things so much simpler.

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