Marketing Methods
Essay by people • January 21, 2012 • Essay • 308 Words (2 Pages) • 1,215 Views
Topics: Understanding Marketing Management
Developing Marketing Strategy
Required Reading: Note on Marketing Strategy (Download from XanEdu)1
Topics: Analyzing Consumer & Industrial Buying Behavior
The Black & Decker Corp (A): Power Tools Division (Download from XanEdu)
Required Reading:
1. Analyzing Consumer Perceptions (Download from XANEDU)
2. The Consumer Decision Journey (Download from McKinsey Quarterly, see instructions below)
Topics: Understanding Marketing Management
Developing Marketing Strategy
Required Reading: Note on Marketing Strategy (Download from XanEdu)1
Topics: Analyzing Consumer & Industrial Buying Behavior
Case : The Black & Decker Corp (A): Power Tools Division (Download from XanEdu)
Required Reading:
1. Analyzing Consumer Perceptions (Download from XANEDU)
2. The Consumer Decision Journey (Download from McKinsey Quarterly, see instructions below)
Topics: Managing Product Lines and Brands
Case : Porsche: The Cayenne Launch (Download from XANEDU)
Required Reading: Product Policy Decisions (Download from XanEdu)
Topics: Understanding Marketing Management
Developing Marketing Strategy
Required Reading: Note on Marketing Strategy (Download from XanEdu)1
Topics: Analyzing Consumer & Industrial Buying Behavior
Case : The Black & Decker Corp (A): Power Tools Division (Download from XanEdu)
Required Reading:
1. Analyzing Consumer Perceptions (Download from XANEDU)
2. The Consumer Decision Journey (Download from McKinsey Quarterly, see instructions below)
Topics: Managing Product Lines and Brands
Case : Porsche: The Cayenne Launch (Download from XANEDU)
Required Reading: Product Policy Decisions (Download from XanEdu)
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