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Rivals Exploit Wal-Mart's Missteps

Essay by   •  March 6, 2011  •  Article Review  •  336 Words (2 Pages)  •  1,976 Views

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Rivals exploit Wal-Mart's missteps

This article briefly describes the downturn that Wal-Mart is taking. Wal-Mart is competitive store that carries various brands in clothes, toys, furniture, etc at affordable prices that are hard to beat against competitors. Given the high demand for certain brands, Wal-Mart outbids other similar retail stores and buys merchandise for a lower price vs. competitors. Given the high demand in Wal-Mart merchandise, customers seek for lower prices satisfying their demand. Though consistency is rare and customer have gotten tired of not being able to find the brands they once bought at Wal-Mart in which is no longer there. Given the mismanagement in this area rival competitors have broken Wal-Marts mistakes. This has caused Wal-Mart a significant loss in business. Though Wal-Mart has keyed into their own mistake, and has started to take action to avoid any loss in business. They are strategizing and adding hundreds of products back into their stores. Wal-Mart plan consist in expanding to areas where many would dare to go. They are seeking to take over the market and expand in a strategic manner.

In this Article, we can see that a big successful business carries a plan at all time. It follows the Strategy Making Process. In this case Wal-Mart locates the problem, and develops a strategy. They set an objective to measure the company's performance. Wal-Mart is implementing an immediate strategy and executing it. Wal-Mart will also monitor their success rate in their objective and decide if any changes need to be made. This article invokes the importance of every business performing based on a plan. According, to our book Ch.2, I can relate the strategizing steps describes by strategic-executing process. There are many factors the company should consider before taking action. Wal-Mart has acted upon the window they left open to their rivals and must act accordingly to avoid any leaks of clientele or price competition.

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