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  • Impact of Airbus A380 on Singapore Airlines

    Impact of Airbus A380 on Singapore Airlines

    A380, a White Elephant with wings? While the A380 undoubtedly represents a remarkable technical achievement and represents a new generation of aircraft to challenge its much older ancestry it is unclear at this stage whether some of the design and operating assumptions under which this aircraft was conceived are playing true. We have seen previously that other aircraft models representing technological advances such as the Concord have not proven to be game changers in the

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    Essay Length: 611 Words / 3 Pages
    Submitted: September 24, 2011 Essay by people
  • Singapore Airlines Brand Management

    Singapore Airlines Brand Management

    Singapore Airlines is one of the best recognized brands in Asia. It operated as an individual brand in 1972, and gradually went on to be an internationally reliable and respected airline industry. In terms of market structure it has captured the market in all over the world, most dominatingly in Asia. This in turn brings SIA to a global competitive market where SIA needs to compete with well established airline industries like Cathay pacific, Qantas

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    Essay Length: 331 Words / 2 Pages
    Submitted: December 3, 2011 Essay by people
  • The Singapore Airlines Group

    The Singapore Airlines Group

    Singapore Airlines (SIA) is renowned as one of the important players in the airline industry worldwide. However, SIA's competitive advantages are diluted gradually because competitions within existing competitiors become more intensive, factors such as competitive pricing, barriers to operate new routes, cost effectiveness, service homogeneous and imitation, etc. In order to deal with those issues, SIA should investigate their existing resources and capabilities to beter utilize their strengths. Therefore, we generalize their resources and capabilities

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    Essay Length: 1,669 Words / 7 Pages
    Submitted: October 30, 2012 Essay by Aiken
  • Singapore Airlines: Customer Service Innovation

    Singapore Airlines: Customer Service Innovation

    Singapore Airlines: Customer Service Innovation I recommend that Singapore Airlines (SIA) do launch the spacebed project The decision should be taken because: 1. Superior customer service is how SIA differentiate itself among the competitors. To keep “Even-rising customer expectations”, they need to fulfill their commitment and show their devotion to customer service innovation/branding 2. SIA has already invested millions for R&D, they will lose those for nothing if they stop 3. SIA will be able

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    Essay Length: 590 Words / 3 Pages
    Submitted: July 10, 2016 Essay by Yefei Chen
  • An Introduction to on-Line Analytical Processing (olap)

    An Introduction to on-Line Analytical Processing (olap)

    White Paper An Introduction to OLAP Multidimensional Terminology and Technology Contents What is OLAP? ______________________________________________________________________ 2 What is Multidimensional Data? _________________________________________________________ 3 Consolidation: The Key to Consistently Fast Response _______________________________________ 5 Simple Hierarchies Within Dimensions ____________________________________________________ 7 Variables ___________________________________________________________________________ 9 Vector Arithmetic ____________________________________________________________________ 10 n-Dimensional Databases _____________________________________________________________ 10 Practical Limitations on Database Size___________________________________________________ 12 Time-Series Data Type _______________________________________________________________ 12 Sparse Data________________________________________________________________________ 14 All Dimensions are Not Created Equal ___________________________________________________ 15 Multiple Hierarchies and Classes within

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    Essay Length: 7,430 Words / 30 Pages
    Submitted: February 9, 2011 Essay by people
  • Profiling of Canada

    Profiling of Canada

    Profiling Of Canada History: Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean. It is the world's second largest country by total area and its common border with the United States to the south and northwest is the longest in the world. The land occupied by Canada was inhabited for millennia by various

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    Essay Length: 261 Words / 2 Pages
    Submitted: February 10, 2011 Essay by people
  • Southwest Airlines - Business Environment

    Southwest Airlines - Business Environment

    Southwest Airlines - Business Environment * Southwest has encouraged its employees to identify with others at the company to be able to deliver great customer service. They try to make the organization an enjoyable place to work. The employees are willing to do more to help customers, as is borne out by an agent looking after a passenger's dog for two weeks while he went on vacation. * It has thrived on its strategy of

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    Essay Length: 715 Words / 3 Pages
    Submitted: February 13, 2011 Essay by people
  • Introduction to Ethics in a Sales Context

    Introduction to Ethics in a Sales Context

    Introduction to ethics in a sales context Over the last few years with the decline in the economy the public has taken a greater interest to the corruption that has occurred in major business. The exposures of unethical practices over the last two decades has 'shaken financial markets, undermined confidence in corporate leadership and prodded the government to rethink its hands-off approach to the economy.' (Gailie and Bopst, 2006) The exposure of unethical practices by

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    Essay Length: 644 Words / 3 Pages
    Submitted: February 22, 2011 Essay by people
  • Introduction of Dollar General Stores

    Introduction of Dollar General Stores

    * Dollar General Stores, Inc was a financially successful retailer founded by the Turner's family in 1955. Their business model is to sell merchandise with a retail sales price of one dollar or less. In 1999, Cal Turner decided that the company need to update its information system to keep up with competition. An important part of the plan was to buy a brand new cash-register series produced by IBM. This new system would help

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    Essay Length: 335 Words / 2 Pages
    Submitted: February 23, 2011 Essay by people
  • Introduction to Hypothesis Testing

    Introduction to Hypothesis Testing

    6: Introduction to Hypothesis Testing Significance testing is used to help make a judgment about a claim by addressing the question, Can the observed difference be attributed to chance? We break up significance testing into three (or four) steps: Step A: Null and alternative hypotheses The first step of hypothesis testing is to convert the research question into null and alterative hypotheses. We start with the null hypothesis (H0). The null hypothesis is a claim

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    Essay Length: 261 Words / 2 Pages
    Submitted: March 5, 2011 Essay by people
  • Design History - Introduction to Cooking Stoves and Organic Fuels Development Projects

    Design History - Introduction to Cooking Stoves and Organic Fuels Development Projects

    CONTENTS GENERAL INTRODUCTION PAGE 3 INTRODUCTION TO COOKING STOVES AND ORGANIC FUELS DEVELOPMENT PROJECTS PAGE 4 PROJECT 1: MAXIMIZING INTERACTIVITY IN USER FOCUSED DESIGNS COOKING TECHNOLOGIES FOR SUSTAINABLE FUEL USE PAGE 5 PROJECT 2: DEVELOPMENT OF COMPACT AND EFFICIENT ORGANIC-BASED FUEL CAPSULES FOR COOKING STOVES AND BUSH REGENERATION PAGE 9 CHEMICAL PROPERTIES RESULT FROM DOMESTIC COMPOSTING BIN EXPERIMENT PAGE 10 APPENDIX OF TABLES AND PICTURES PAGE 13 GENERAL INTRODUCTION THE VOICES FROM THE FOREST SUSTAINABLE

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    Essay Length: 2,099 Words / 9 Pages
    Submitted: March 9, 2011 Essay by people
  • Star River Electronics Singapore - an Analysis on Cd Rom Manufacturing

    Star River Electronics Singapore - an Analysis on Cd Rom Manufacturing

    Star River Electronics Star River Electronics Ltd. is a large manufacturer and supplier of CD-ROMS based in Singapore. It was founded as a joint venture between an Asian venture capital firm, New Era Partners and Starlight Electronics Ltd, UK. It has enjoyed a great deal of success in the past, due in large part to their excellent reputation for producing high-quality discs. But due to recent emerge of Digital Video Disks (DVDs) Star River

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    Essay Length: 1,156 Words / 5 Pages
    Submitted: March 14, 2011 Essay by people
  • Garnier Fructis - Product Introduction

    Garnier Fructis - Product Introduction

    Product Introduction The L¡¦Oreal Group is the worlds¡¦ biggest cosmetics company. Garnier, company¡¦s mass market cosmetic brand, also produces hair care and skin care products. Much like other brands from L¡¦Oreal, it is sold in quite a few markets around the globe. Their targeted markets, such as the mass, professional, luxury, and cosmetics markets, in which category Garnier Fructis shampoo would fall, usually classify their brands. When L'Oreal introduced ¡§Garnier Fructis¡¨ in the United States

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    Essay Length: 3,343 Words / 14 Pages
    Submitted: April 23, 2011 Essay by people
  • Enter Gordon Bethune: Continental Airlines

    Enter Gordon Bethune: Continental Airlines

    Enter Gordon Bethune: Continental Airlines When Gordon Bethune took over as CEO at Continental Airlines the company had been in a period of constant upheaval since long time CEO Bob Six retired about thirteen years prior. Bethune took a look at the financials and thought it may be too late to save the airline seeing as they were headed towards their third bankruptcy in the past decade. They had just posted a $38.5 million dollar

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    Essay Length: 1,310 Words / 6 Pages
    Submitted: April 25, 2011 Essay by people
  • Writing Profiles - Personal Essay

    Writing Profiles - Personal Essay

    Writing Profiles My first encounter happened when I was over at my girlfriend's house on the weekend and some of her family was over to celebrate her mom's birthday. My girlfriend Katy warned me there were going to be two individuals there that I wasn't going to be accustomed too. I was very immature of my conecption of how I figured gays and lesbians would act around each other. I always thought I would be

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    Essay Length: 617 Words / 3 Pages
    Submitted: April 26, 2011 Essay by people
  • Southwest Airlines Description

    Southwest Airlines Description

    1. Ans: Southwest airlines was founded on 16 march , 1967 in Dallas, Texas, U.S. It started its operations on 18 June, 1971. Today Southwest airlines operates more than 3400 flights per day. It have a fleet of 547 boeing 737 aircrafts. Southwest has a unique business model , known as "low cost carrier" in aviation industry. This model also include flying one aircraft type boeing 737. Using low cost business model Southwest does not

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    Essay Length: 431 Words / 2 Pages
    Submitted: April 29, 2011 Essay by people
  • Southwest Airlines - Case Commentary

    Southwest Airlines - Case Commentary

    Southwest Airlines - Case Commentary This case has four areas of focus: * An introduction to the economics of the U.S. passenger airline industry and developments in this industry since it was deregulated in 1978. * Examination of Southwest Airline's operations, marketing, and customer service philosophy/practice, which is considered a model for the industry. * Understanding the marketing strategy competitive game setting, considering the short- and long-term actions and reactions of competitors. * Examination of

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    Essay Length: 457 Words / 2 Pages
    Submitted: May 13, 2011 Essay by people
  • Introduction to Methodology Selection

    Introduction to Methodology Selection

    Cockburn (2000) states that, methodologies include by the very least; people, roles, skills, teams, tools, techniques, , processes, activities, milestones, work products, standards, quality measures, and team values. The focus of the project selected to be analyzed in this documentation involves a public sector project requiring priority ranking methods and process re-engineering. Shown below are the main factors compromising of this project methodology. The proposed solution in chapter 1.2 requires guidance and a framework to

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    Essay Length: 354 Words / 2 Pages
    Submitted: May 30, 2011 Essay by people
  • Writing Profile

    Writing Profile

    Writing is something I enjoy doing. It keeps me going every day. Writing is one of my hobbies. To me writing is more than just writing, it was born with me. Writing is always a part of my day. The types of writing I do are essays, reports, summary's, and lists. My best writings would be free writing and writing in my journal. Once I start writing I can't stop. Writing keeps me motivated. I

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    Essay Length: 301 Words / 2 Pages
    Submitted: June 2, 2011 Essay by people
  • Southwest Airlines

    Southwest Airlines

    I have never had an opportunity to fly Southwest Airlines but I do know people who have and found their experience has been positive with one minor complaint of the limited destinations they fly. A friend of mine is in the travel industry and her opinion is that Southwest Airlines does not have the largest market share but they pride themselves on their customer service and the way they treat their employees from the top

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    Essay Length: 966 Words / 4 Pages
    Submitted: June 9, 2011 Essay by people
  • World Airlines - Is There Anyway to Run an Airline?

    World Airlines - Is There Anyway to Run an Airline?

    Introduction World Airlines, or Trans World Airlines, was one of the largest commercial airlines in the United States up until its merger with American Airlines in 2001. Preceding the 1980s, World Airlines maintained a strong position in both national and international markets, being the first to introduce in-flight movies in 1961. Following poor decisions and as a result of deregulation of the commercial aviation industry, World Airlines declared bankruptcy in 1992. After several reorganisations, World

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    Essay Length: 4,439 Words / 18 Pages
    Submitted: June 13, 2011 Essay by people
  • Toyota Prius Introduction

    Toyota Prius Introduction

    Toyota Motor Corporations is a multinational automaker headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor Corporation employed 317,734 people worldwide. Toyota is the world's largest automobile manufacturer by sales and production. Toyota Motor Manufacturing Canada (TMMC) owns and operates 3 automotive assembly plants in Southern Ontario. A Toyota Corolla/Matrix plant and a Lexus plant are located in Cambridge, Ontario. Another Toyota RAV4 plant is located in nearby Woodstock, Ontario. Through improvements of conventional technology,

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    Essay Length: 282 Words / 2 Pages
    Submitted: June 21, 2011 Essay by people
  • Energy Gel: A New Product Introduction

    Energy Gel: A New Product Introduction

    Energy Gel: A New Product Introduction (A) While taking a break during his usual Sunday bike outing, Harry Wickler, vice president of business development at High Performance Corporation (HPC), bit into a Quickpro energy bar and reflected on the heated discussions of the last week. Wickler and his business development team in the energy food division had presented a comprehensive new business plan for the product introduction of Energy Gel, a small gel-type nutrition package

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    Essay Length: 266 Words / 2 Pages
    Submitted: June 23, 2011 Essay by people
  • Introduction to American History - Frederick Douglass

    Introduction to American History - Frederick Douglass

    Introduction to American History Essay 2: Frederick Douglass Frederick Augustus Washington Bailey was born a slave. He was given no choice. There was no arguing, no rebellion from his mother to give him freedom. He had no control of his future. The only option he had he was born with. He was to be a slave for the rest of his life. As he grew, lived, and learned he made new choices that were worth

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    Essay Length: 1,497 Words / 6 Pages
    Submitted: June 24, 2011 Essay by people
  • Introduction to Strategic Planning - Before Starting a New Business or Implementing New Strategies to the Existing Business

    Introduction to Strategic Planning - Before Starting a New Business or Implementing New Strategies to the Existing Business

    Executive Summary This report contains the introduction to strategic planning that needs to be done before starting a new business or implementing new strategies to the existing business. It includes the steps to be taken to prepare and analyse cash budget based on Oxford Ltd (OL). It discusses the various factors to be considered while making short term investment. It as well includes the steps needed to develop a good cash collection system to guarantee

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    Essay Length: 2,953 Words / 12 Pages
    Submitted: June 27, 2011 Essay by people

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