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  • Mkt 229 Principles of Marketing 2 - Study Guide only

    Mkt 229 Principles of Marketing 2 - Study Guide only

    MKT 229 Principles of Marketing 2 Assignment II - Individual Written Assignment (Marks allocation: 60 marks) Students are asked to write out their findings in report format. Instructions: Choose one FMCG company, different from that in Assignment 1 (must be operating actively in Malaysia) * Task 1: Conduct a PEST analysis.(Word count 1800 words) a) What are the current political, economic, social and technological issues? b) How are the PEST issues affecting your organisation? c)

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    Essay Length: 306 Words / 2 Pages
    Submitted: July 4, 2011 Essay by people
  • Definition of Accounting - the Accounting Process

    Definition of Accounting - the Accounting Process

    Definition of Accounting Accounting is an information system that identifies, records, and communicates the economic events which is every transactions of an entity to interested users. The Accounting Process Accounting process involves identification of the business transaction and recording all the transactions in a systematic and orderly manner. The recorded data must be classified and summarized then account data will be communicated through the financial information users for business decision-making. Based on the accounting cycle,

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    Essay Length: 277 Words / 2 Pages
    Submitted: July 4, 2011 Essay by people
  • Media Reaction Paper - Diversity in Society - "crash"

    Media Reaction Paper - Diversity in Society - "crash"

    Media Reaction Paper Diversity in society - "Crash" Diversity and discrimination have forever been an indispensable component of human nature. Whether we move back to the hard times of the Great Depression or come to the modern day's society, we find a strong reflection of racialism everywhere. These aspects have been well reflected in the movie 'Crash'. The movie 'Crash', released in 2005 was directed by Paul Haggis and written by Paul Haggis and Robert

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    Essay Length: 1,215 Words / 5 Pages
    Submitted: July 4, 2011 Essay by people
  • Case Study on Market Segmentation and the Key Deciding Factors - Leitrim Foods Pasta England

    Case Study on Market Segmentation and the Key Deciding Factors - Leitrim Foods Pasta England

    Overview Leitrim Foods is a manufacturer of Pasta in England which is sold under a brand name "Fucina Pasta" despite being a very small company. The company has entered a niche market to sell fresh pasta and to build brand awareness with little or no advertising due to the fact that there is no competition within the targeted the market. Leitrim Foods can in fact create awareness of it brand if it delivers a product

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    Essay Length: 2,440 Words / 10 Pages
    Submitted: July 4, 2011 Essay by people
  • Fin 415 Paper - Risk Management Overview

    Fin 415 Paper - Risk Management Overview

    Risk Management Overview University of Phoenix April 4, 2011 FIN/415 When considering the word risk, one may think of the "danger" that may occur in a given situation. When relating to an organization or a business the word risk refers to a loss- in particular the uncertainty that may come along with that loss. Risks cause problems for a business, but also can cause an "economic burden for society by raising the cost of certain

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    Essay Length: 803 Words / 4 Pages
    Submitted: July 4, 2011 Essay by people
  • Walmart Corporation History

    Walmart Corporation History

    About Us Walmart serves customers and members more than 200 million times per week at more than 9198 retail units under 60 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs 2.1 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked in the top ten among retailers in Fortune Magazine's 2010 Most Admired Companies survey. Our History Walmart was founded in 1962, with the

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    Essay Length: 354 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • Macro Environment of Marketing

    Macro Environment of Marketing

    Macro Environment http://www.scribd.com/doc/293990/Macro-Environment-of-Marketing For any decision there is n number of factors which influences the decision. Be it a decision related to any organisation, any business concern or even an individual. Thus it is per se very much necessary to understand the influence of each parameter. The factors which influence a decision are also termed as its environment. The environment can be Internal, can be controlled by the organisation; Micro, specific to the industry and

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    Essay Length: 1,249 Words / 5 Pages
    Submitted: July 5, 2011 Essay by people
  • Marketing Plan

    Marketing Plan

    Industrial Marketing Plan Template Executive Summary Summary Table of Contents Current Situation Market Situation Market Size (units, dollars, shares) over past years Typical growth Market and Geographical segments Industrial segments Customer needs and perceptions Buying behaviour trends Product Situation Sales Prices Contribution margins & net profits .....past years.............table Benefits: why do customers buy this product ? Competitive situation Major Competitors identified Size of each competitor Goals Market Share Product Quality Marketing strategies Distribution Situation Largest

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    Essay Length: 283 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • Bond Market - Known as the Debt, Credit, or Fixed Income Market

    Bond Market - Known as the Debt, Credit, or Fixed Income Market

    Bond Market INTRODUCTION Presently, as there is a robust growth of industrial activity in our economy, the need for investment has grown significantly and has resulted in a strong credit growth Some disintermediation is expected to take place as the most creditworthy borrower seeks the lowest borrowing costs. This development has re-emphasized the fact that bond financing has to supplement the traditional bank financing to take care of the growing credit needs of the economy.

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    Essay Length: 6,390 Words / 26 Pages
    Submitted: July 5, 2011 Essay by people
  • Market Segmentation

    Market Segmentation

    Market segmentation is defined as dividing a single market into smaller segments. The basic reason for dividing the market into small segments is to make it simple to address the needs of smaller groups of customers and try to manufacture different products according to their consuming habits. Particularly it is done according to the people who have similar characteristics. It can be done on the basis of age, gender, lifestyle, region, etc. Segmenting a market

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    Essay Length: 403 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • Marketing Mix on Liverpool

    Marketing Mix on Liverpool

    I RE- LAUNCHI LIVER POOL RE- LAUNCHI LIVER POOL Task 4 Marketing mix on liver pool. I am going to apply the marketing mix 7p' on liver pool to attract the tourist come to Liverpool. 4.1 products Liver pool offer different product for the visitor's .liver pool has a foot ball club for the children and it is very famous all over the world. The Water front is for families and also water front the

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    Essay Length: 421 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • History and Geography: The Foundation of Culture - Why Study Geography in International Marketing

    History and Geography: The Foundation of Culture - Why Study Geography in International Marketing

    2. Why study geography in international marketing? Discuss. Geography is a study of the physical characteristics of a particular region of the earth. Involved in this study are climate, topography, and population. The interaction of the physical characteristics is one of the principal determinants of a country's customs, products, industries, needs, and methods of satisfying those needs. Marketing is concerned with satisfying the needs of people. International marketing seeks out the whole world as its

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    Essay Length: 507 Words / 3 Pages
    Submitted: July 5, 2011 Essay by people
  • Coaching Is a Process Within the Organism

    Coaching Is a Process Within the Organism

    Coaching is a process within the organism which results in the capacity for changed performance which can be related to experience rather than maturation. It is not just a cognitive process that involves the assimilation of information in symbolic form, but also an affective and physical process. When coaching is used with senior staff it could be geared to the development of soft skills (so as to complement the more technical skills developed through other

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    Essay Length: 277 Words / 2 Pages
    Submitted: July 5, 2011 Essay by people
  • Audience Analysis Paper - Effective Communication

    Audience Analysis Paper - Effective Communication

    Effective communication is vital in any business position. For sales people, communication is even more imperative because of their interaction with customers and employees. In this paper I will discuss the distinctiveness of an audience that would be required if I was presenting a quarterly sales information meeting to a group of stakeholders, which would also include the managers, sales people and its customers. I will also be discussing the communication channels that would be

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    Essay Length: 1,179 Words / 5 Pages
    Submitted: July 6, 2011 Essay by people
  • Marketing Mix

    Marketing Mix

    Marketing is the sum of business activities that serve to promote the movement of goods and services from producers to consumers or other is users. Additionally marketing studies the circumstances of the consumer, the preferences as well as the attitudes and the use of this knowledge to create or develop goods and services for consumption. Marketing activities includes, planning, pricing, promotion and distribution of products and services to meet the needs of consumers (Kotler, 2002).

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    Essay Length: 1,440 Words / 6 Pages
    Submitted: July 6, 2011 Essay by people
  • Corporate Finance

    Corporate Finance

    TABLE OF CONTENT Sr. No. Topics Page No. 1 Abstract Overview of the company 2 2 What does NPV? 3 3 Project Appraisal 4 4 Estimation of theme park project's WACC 5 5 Calculation of the NPV 7 6 Critical Financial Issue 9 7 Critical Non-financial Issue 11 8 Real option in capital budgeting Project 13 9 Conclusion 14 10 Appendix 15 11 References 16 Abstract: In this report Wonderland company is consider as a

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    Essay Length: 2,678 Words / 11 Pages
    Submitted: July 6, 2011 Essay by people
  • Western Civilizaion Paper

    Western Civilizaion Paper

    Prior to humanities studies, I always wondered how Western tradition culture correlated to our current ideals of beauty. During those periods, beauty was characterized by exaggerated body parts in the paintings, unrealistic muscle traits, and nearly impossible solidified postures. Such arts portrays our unique need to reach the unattainable in our made up beauty world. Our current ideals of beauty affect our daily life decisions in more ways than we fail to acknowledge. Since our

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    Essay Length: 586 Words / 3 Pages
    Submitted: July 6, 2011 Essay by people
  • The Procedure of the Human Resource Policy of Geely Corporation

    The Procedure of the Human Resource Policy of Geely Corporation

    Research topic title: The procedure of the human resource policy of Geely Corporation. Company Description: China Geely Group is a private company which was set up by Li Shufu. First products were refrigerators, then motorcycle parts. By obtaining a minivan maker the company got the necessary permissions to produce motor vehicles. It was the first Chinese private enteprise which ventured into the car manufacturing business. The first car was introduced in 1998. Using the Xiali

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    Essay Length: 537 Words / 3 Pages
    Submitted: July 7, 2011 Essay by people
  • Riordan Manufacturing Company - Application Architecture and Process Design

    Riordan Manufacturing Company - Application Architecture and Process Design

    Application Architecture and Process Design Riordan Manufacturing Company manufactures plastics of all sorts. The company operates out of three companies including one foreign country, China. Riordan also manufactures products including medical stints, custom plastic parts, heart valves and plastic bottles. Riordan is a multi-billion dollar company, making them an industry leader in the plastic manufacturing business. Riordan is currently using an older HRIS system that has been in use since the company was founded in

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    Essay Length: 456 Words / 2 Pages
    Submitted: July 7, 2011 Essay by people
  • Corporate Restructuring

    Corporate Restructuring

    CORPORATE RESTRUCTURING Concept in practice In 2000 world's biggest corporate brand coca cola and world's first product Brand Company P&G decided to float a joint venture. The joint venture was aimed at combining Juice and chips of the two brands to achieve growth and long term value. The Joint Venture stood at $ 4 Billion named simply Juice; Coca Cola would make new health oriented beverages with the help of P&G's expertise on the subject.

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    Essay Length: 7,508 Words / 31 Pages
    Submitted: July 7, 2011 Essay by people
  • Market Culture - Competing Values Framework

    Market Culture - Competing Values Framework

    :D im good ^_^suppliers, customers, regulators, and the like. Profitability, financial results, ability to create market niches, and secure customer bases are primary objectives of these companies (Cameron & Quinn, 1999). The hope within these organizations is that the drive to beat competitors will improve employee morale, and direct, internal attempts to make employees happy are not as valuable. Naturally, very few foundations will be comfortable existing within this model. The Market culture is above

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    Essay Length: 2,200 Words / 9 Pages
    Submitted: July 9, 2011 Essay by people
  • Process of Meos Conversion to Islam

    Process of Meos Conversion to Islam

    PROCESS OF MEOS CONVERSION TO ISLAM Aijaz Ahmad, Lecturer in History, YM.D. College Nuh, Mewat, Haryana. Meo, a brave, freedom-loving and warring community has had a glorious history from the ancient times. They could never be made to compromise by force or political diplomacy. That's why they were against any power or government which tried to over-power or impose their authority over this warring community. No doubt, in their so-called freedom struggle, they lost their

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    Essay Length: 2,977 Words / 12 Pages
    Submitted: July 9, 2011 Essay by people
  • Business & Economic Paper

    Business & Economic Paper

    Goal setting involves establishing specific, measurable and time-targeted. Goal setting features as a major component of personal development literature. Goals perceived as realistic are more effective in changing behavior. Work on the theory of goal-setting suggests that it's an effective tool for making progress by ensuring that participants in a group with a common goal are clearly aware of what is expected from them if an objective is to be achieved. On a personal level,

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    Essay Length: 1,392 Words / 6 Pages
    Submitted: July 10, 2011 Essay by people
  • Marketing Analysis of the Body Shop

    Marketing Analysis of the Body Shop

    BRAND BACKGROUND The Body Shop is a global manufacturer and retailer of naturally inspired and ethically produced beauty and cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick, it now has over 2,500 stores in 60 countries with a range of over 1,200 products. The Body Shop is a leader introducing positive social and environmental changes through various campaigns around five core values: Support Community Trade, Defend Human Rights, Against Animal Testing,

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    Essay Length: 2,264 Words / 10 Pages
    Submitted: July 10, 2011 Essay by people
  • Javanet Company Market Analysis Summary

    Javanet Company Market Analysis Summary

    Market Analysis Summary JavaNet is faced with the exciting opportunity of being the first-mover in the Eugene cyber-cafe market. The consistent popularity of coffee, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Eugene. 4.1 Target Market Segment Strategy JavaNet intends to cater to people who want a guided tour on their first spin around the Internet and

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    Essay Length: 530 Words / 3 Pages
    Submitted: July 10, 2011 Essay by people

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