Companies Who Practice Positive Social Responsibility

Topic: Companies who practice positive Social Responsibility

Name of Article Reviewed: Levi's Goes Green With Waste<Less Jeans

Source of Article: Business Week

Arthur: Susan Berfield

Date: October 18, 2012

Article Summary:

This article discusses how Levi has been socially responsible. In 2007, Levi's joined forces with other companies to teach farmers how to grow cotton using less water. Consumers wouldn't know that the products are produced with this 5 percent blended cotton because they haven't advertised it. Levi 's goal is to use a 20 percent blend of the new cotton in its products by 2015.

In 2010, Levi's began a marketing campaign to encourage people to wash their jeans less often, in cold water only, and line-dry them. They even changed the care tag to back up their suggestion. They also changed their manufacturing processes to use less water. They have found they have saved 360 million liters of water so far.

This responsibility then led to another. How could the organization utilize consumer waste? In 2011, Levi started looking into plastics. When plastic bottles are recycled, they're sorted by color, cleaned, and sold as polyester flakes.

Levi's believes products should be more eco-friendly, economically smart, and stylish. They will continue to research and design jeans that meet these needs.

Levi's is only one company that continues to show positive social responsibility. Social responsibility refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society. It includes the managerial processes needed to monitor, satisfy, and even exceed stakeholder expectations and needs. Social responsible activities can generate positive publicity and increase sales. Levi's actions have exceeded community relations. They have showed consumers how they are "good corporate citizens" and will continue to strive to keep this recognition.

Levi's also practices good marketing ethics. They chose not to advertise their "Water-Less Jeans", though they have saved so many liters of water. The programs and processes used by Levi's are designed to protect and preserve the natural environment. Sustainability is the potential for the long-term well-being of the natural environment. Levi's has implemented these goals by recognizing the potential uses of plastic waste and reducing the amount of water needed to produce a pair of jeans.

Organizations should strive to increase positive social responsibility, including sustainability, good marketing ethics, and increase community relations. They can do this through many different processes, but research