Framework for Developing Business Strategy for Hospital
Essay by people • September 7, 2011 • Essay • 261 Words (2 Pages) • 2,000 Views
Prevailing environmental factors that would affect competitive advantage
* Political factors
o Taxation Policy
o License Policy
o Government health care policies
* Economic factors
o Infrastructure
o Capital
* Social factors
o Health care for senior citizens
o Schemes for under privileged
o CSR
o Health education
* Technological factors
o High end equipments
o Latest technology
o Skilled doctors and staff
o Ambulance service
* Legal
o Surgery failure clause
o License for surgery
* Environmental factors
o Silent Zone
o Highway connectivity
o Green and pollution free zone
o Water and sanitation
Company values
* Beliefs
o To create a world-class integrated healthcare system. We are committed to the achievement and maintenance of excellence in research and healthcare for the benefit of humanity
* Tradition
o Delivering customer value since 1975
o Ranked as the Overall Best Private Sector Hospital consecutively for last 8 years
* Commitments that we stand by
o Patient safety
o Compassionate patient care
o Hygiene
o 24X7 Ambulance service
Competition
* Competitors
o Other hospitals in city
o New entrance in close vicinity
* Strengths of competitors
o High end equipments
o Low surgery cost
o Easy payment option (online, EMI)
* Market share
o 36% - Overall
o 72% - Cardiac surgery
* Cost of our surgery service in comparison with competitor
o Comparatively high
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