Selling Batik in Brazil

Introduction The objective of this research is to introduce batik, which is one of the Indonesia culture heritages to the world and also to find a better place to sell Batik in between Brazil and Russia. Batik Keris is an Indonesian batik company and handicraft producer and retailer. Based in Solo, Central Java, Batik Keris is the nation's capital of Indonesian arts. The reason for choosing this brand is because Batik is very wonderful clothes and has beautiful complexion made by Indonesia. This brand will successful in either Brazil or Russia because the model of the Batik is very beautiful and many people like batik. There are five Foreign Market Entry Modes, which are: Exporting, Licensing, Joint Venture, Foreign Direct Investment and The Internet. Exporting involves marketing and selling home country goods and services in another country. There is no investment in host country production facilities. Most of the costs are marketing expenses. Licensing allows the license in the host country to use the property of the licensor. A joint venture (JV) is an alliance between two companies, one in the host country and the other one in the home country. Foreign Direct Investment (FDI) is when the hme country company invests in plant, machinery and labour in the overseas market. The last one is the Internet, it is used by both conventional companies which have integrated e-marketing approaches, as well as new, wholly Internet-based companies.

Methodology The researcher uses the secondary research by using the Internet. The data is collected from the articles and journals. By using secondary research, the researcher will have more data because the Internet has the widest information. After done the research, the researcher will gathered the data and make a conclusion from it. The web sites of Batik Keris is very useful because it had all the right details about the company. It consists information about the company itself, history, products, and many more. The researcher can get the information about the type of clothes in Brazil and also Batik can be design to be fit in Brazil's weather. The thesis statement for this research paper is "marketing Batik will be more successful in Brazil"