The Influences of Advertising Toward Customers

Research Topic

The influences of advertising toward customers

Research Background

Advertising is the one of the marketing strategy regarding sending messages to customers. This message is delivered through one-way communication media. Advertisements can give an obvious impact on the success of small or large businesses alike, create and distribute advertisements. It is also can be created to appeal a mass audience or a select target niche. Advertisements can be placed on a variety of media. Television, radio, magazines and newspapers dominated the advertising world throughout the 20th century, thus the Internet has continued to gain more popularity among advertisers since its initial rapid growth in the 1990s. Advertising is unlimited to media options. The importance of advertising to all types of businesses has given rise to an entire industry of professional advertising consultants and advertising production agencies. As advertising media changes, business practices change in response, ensuring that the business world, and specifically marketing departments, never lies stagnant. As a general trend, personalized advertisements are gaining popularity such as the intelligent advertisements placement mechanisms Facebook or Google advertising. The purpose of advertising for business is that to give information towards customers about the new product and stimulate interest in the marketplace. Therefore, to know how effectiveness of the influence of advertisement toward customer is very important.

Research Problem

Independent Variable and Dependent Variable

Variables are anything that can change of effect of the result of the study or research. In an experiment or research, the experiment was conducted by changing the value of one variable and measuring the changes result in one another variable while holding or assuming surroundings constant.

In our research, the independent variable is the type of the advertising. According to (Stephen C.N. & Laura A.B., 2011) the type of banner advertisement and the type of web page will affected individual attention of the advertisement itself. Therefore the type of the advertisement might affect attention of the customer.

The Secord independent variable is individual selection. According to a recent study (Stephen C.N. & Laura A.B., 2012) Choice was allowed moderated the effect of choice on desire and satisfaction of the item being selected. So, individual selection to know or ignore the advertising is independent to the attention of the consumer.

The last one independent variable is the bad quality of the advertising. The quality is referring to the information that needs to pass to the consumer. If the information is not present well than consumer will not pay attention about it. Therefore