Larry Page and Sergey Brin

Summary

In 1996, Larry Page and Sergey Brin first met in Stanford. At that time Larry, who was 22 years old and a graduate of University of Michigan, was considering attending Stanford. However, Sergey was 21 years old, and he was already a computer science graduate student of Stanford. Both of them did not imagine that this meeting would change their fortunes dramatically in the future and start the wonderful legend of a search engine company. Two years later, in 1998, these two friends opened a company and named it Google, Inc. They started Google with money given to them by the co-founder of Sun Company, Andy Bechtolsheim. The name "Google" comes from a mathematical term for the number 1 followed by 100 zero's ("The history of Google," 2012). Today the company has already become the most popular online searching service provider in the world. According to Samuel C. Certo and TrevisCerto described in their book Modern Management: Concepts and Skills, Google maintains approximately 65 percent of market share for searches in the United States; this 65 percent is nearly four times as large as Google's biggest competitor, Yahoo!

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In other parts of the world, Google's market share is even higher. There are three main differences which are mentioned in the reading material that have led to the success of Google. The first one is Google invented a new way in which their search engine processed search requests. With the help of this technology, users could identify how many pages linked to a particular Web page and how popular those Web pages were (Certo&Certo, 2011). The second difference is the way Google displayed the search results. Unlike other companies Google just focuses on the search results and does not offer unwanted information to customers. However, other companies such as Yahoo! draw visitors to its Web site that also includes news, entertainment, and weather information (2011). The third difference is the way Google earns money. Actually Google is one of the biggest online advertising players in the Internet industry. Every time a customer is using Google he will find the ads displayed along with the results. These advertisements are called "Google Adwords". The advertisements never "mixed in" with the results,so these advertisements never make users feel distaste. Google receives money from the advertisers after users click on these advertisements each time.

Conclusion

Although Google has done an excellent job in previous years, if they want to continue leading the online search industry, they must keep their entrepreneurial culture and at the same time adapt to different cultures in other parts of world.Larry Page and Sergey Brinidentified the potentialopportunity when they were in Stanford and then with the help of their professionalknowledge they evaluate the opportunity successful. These two key factors help Google obtainedsignificantsucceed. However, the history had proved that no one could be a winner forever. The only way for avoid be abandoned is continue identify the opportunities and evaluate them become the competitive advantages.

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