Philippine Cinema
Essay by littlemervmaid • March 16, 2016 • Research Paper • 17,390 Words (70 Pages) • 1,282 Views
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Ateneo de Manila University
John Gokongwei School of Management
Project Information Cataloging System (PICS)
Class Project Information and Cover Sheet
Name of Student/s: (Surname, Firstname, MI) Bacquel, Lindon Miguel C. Barbeyto, Lorenzo Miguel H. Co, Edward Jasper T. Eleazar, Ernest Elach A. Mendiola, Brenard Glen T. Reyes, Mervynn Joshua A. | School Year: 2013-2014 | Sem: Second |
Subject Code: LS10 | ||
Course Name: Philippine Business and Economic Environment | ||
Teacher(s): Carmelo Lopez | ||
(Information below this line and in this colunm for use by Faculty &/or PICS staff only.) | ||
Grade: | Call Number: | |
Project Title: Movie Production Industry analysis | Functional Area: | |
Client: ABS-CBN Movie Production, Inc. (doing business as: Star Cinema) | Comments: | |
Industry Category: Movie Production Industry |
Abstract (150 words or less) For this study, the researchers will focus on the major players of the movie production industry in the Philippines. It will use ABS-CBN Movie Production, Inc. more popularly known as Star Cinema as a representative company, with movie production as its focal point. All attributes were considered with respect to the Philippine business environment and its components. This study includes an in-depth analysis of the industry together with its elements and market. The study requires extensive research as a means of gathering information. The researchers used analytical tools and introspection to further discuss and analyze figures and other information. |
Author(s)’ Recommended Key Words Movie Production Industry, Major Players, Local Environment |
Contents
Class Project Information and Cover Sheet
Author(s)’ Recommended Key Words
I. The Research
Methodology
Type of data gathered
Research Methods
Significance of Research findings
II. Star Cinema. and its Internal Environment
Background History and Company Profile
Income Statements (see attached file)
Ownership and Management Profile
Mission-Vision
OUR VISION
OUR MISSION
Value Chain
Qualitative Description of the firms Major Assets and/ or Resources
Accounting and Management (see attached file)
III. The Industry and its Competitive Environment
Industry Definition
Background History
Current Industry Size
Market Structure: Perfect Competition
Major Players
Industry Innovations: Top 5 Filmmaking Innovation
Extent and Intensity of Advertising and Promotions
Strategies
Human Resources Management
IV. The National and Global Environment
Socio-cultural Environment
Technological Environment
Economic Trends
Political or Regulatory Environment
Natural Resource Environment
Global Environment
V. Industry Analysis and Recommendations
Analysis of Market Structure, Supply and Demand, and Life Cycle and its implication on the industry
Porter’s Five Forces
SWOT Analysis
Positive Factors
Negative Factors
Internal Factors
External Factors
❖ Stricter laws
Key or Critical Success Factors:
Conclusion with Recommendation for the Firm as well as the Industry
Executive Summary
HISTORY TIMELINE
I. The Research
Methodology
Scope & Limitations
This Industry Study will focus on the Film Production Industry in the Philippines. This will cover the competitive environment of the industry, which, include its various market structures, industry size, major players in the industry, leading practices of firms, and competitive strategies. As stated, we will describe a number of major players in the industry and how each one operates in line to the nature of the industry (their practices and strategies). We will discuss the representative company, Star Cinema to illustrate their standard workings and their place within the whole industry. We will also discuss the effects of certain national and global developments and/or changes to the industry that could alter its structure and environment. Finally, our study will provide recommendations based solely on our analysis of the industry and not from other random factors.
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