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Indomilk's Expansion to China

Essay by   •  May 13, 2012  •  Case Study  •  9,564 Words (39 Pages)  •  1,527 Views

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FEASIBILITY STUDY

INTERNATIONAL MARKETING 250

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Indomilk's Expansion to China

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IDA (14811885)

FABRICE (

YIFEI ZHANG (14449040)

MICHAEL (14776926)

CALVIN (15692603)

Table of Contents

1.0 Executive Summary.................................................................................... 1

2.0 Product Description................................................................................... 1

2.1 Awards.............................................................................................. 2

2.2 Indomilk............................................................................................ 3

2.3 Human Resources and Facilities.................................................... 4

2.4 Packaging and Distribution............................................................ 5

3.0 Vision and Mission Statement................................................................. 5

3.1 Company's Vision............................................................................. 5 3.2 Company's Mission.......................................................................... 5

3.3 Corporate Goals.............................................................................. 6

4.0 Pestel............................................................................................................ 7

4.1 Political.............................................................................................. 7

4.1.1 International Trade............................................................... 7

4.1.2 Government Regulation.......................................................

4.2 Economic...........................................................................................

4.2.1 Government Tax.....................................................................

4.2.2 Demand of Local Milk...........................................................

4.3 Social................................................................................................

4.3.1 Consumer Perception.........................................................

4.3.2 Ageing Population...............................................................

4.3.3 Lifestyle...............................................................................

4.4 Technological................................................................................

4.4.1 Blocked Website.................................................................

4.4.2 Milk Processing Technology..............................................

4.5 Legal................................................................................................

4.5.1 Food Safety Regulation....................................................

4.5.2 Local Packaging Environment..........................................

4.6 Competitive Audit........................................................................

5.0 SWOT Analysis.........................................................................................

6.0 Marketing Objectives.............................................................................

7.0 Target Market..........................................................................................

7.1 Geographic...................................................................................

7.2 Demographics..............................................................................

7.3 Socioeconomics..........................................................................

7.4 Psychographics............................................................................

7.5 Segmentation Summary.............................................................

8.0 Marketing Mix Strategy........................................................................

8.1 Price.............................................................................................

8.2 Promotion....................................................................................

8.3 Product.........................................................................................

8.4 Place..............................................................................................

9.0 Implementation......................................................................................

9.1 Evaluations....................................................................................

1.0 Executive Summary

Indofood is the leading company in Indonesia's food industry. They produce a wide range of food products such as noodles, snacks and dairy

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