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1,176 7p Marketing Strategy Essays: 776 - 800 (showing first 1,000 results)

Last update: November 15, 2018
  • Market Analysis and Insight

    Market Analysis and Insight

    Tukayra White American Intercontinental University Market Analysis and Insight MKTG305-1204B-06 Marketing Management Project Type: Unit 1 Individual Project Date of Submission Abstract In this unit 1 individual assignment, this paper will consist of what a marketing plan is and how it's been applied to different products and services. The paper will include a successful service or product along with a product or service that has failed. How the two can be analyzed to show the

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    Essay Length: 1,447 Words / 6 Pages
    Submitted: February 8, 2013 Essay by tukayra
  • Marketing Case

    Marketing Case

    Article Review No. 1 Summary - The beginning of the day is a good time to network with your peers, over breakfast is an optimal choice because it is short and inexpensive. The whole department can partake in this morning meeting at minimal cost to the participants. Meeting with your peers over a meal is an effective business strategy if the time is used wisely. Unfortunately the Author of the article was unable to network

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    Essay Length: 286 Words / 2 Pages
    Submitted: February 10, 2013 Essay by hegrocks
  • Market Testing

    Market Testing

    Marketing 15/10/12 Concept Testing (Qualitative Methods) We first focused on the development side: techniques to foster creativity, how to identify needs and develop solutions. Now we will get feedbacks mainly from potential customers => validation. We will not care about product launch simply because product is not there. Then we will pay attention to the mkt extension. Here we will only test the description of the product (concept test) and not a product test, unless

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    Essay Length: 897 Words / 4 Pages
    Submitted: February 12, 2013 Essay by ladygaga90
  • Evaluation of the Business Case for Sustainability and Assessment of Deena Marstreng's Strategy

    Evaluation of the Business Case for Sustainability and Assessment of Deena Marstreng's Strategy

    This paper is divided into two parts. In the first part this paper will give an explanation of the concept of sustainable development and how it has developed over time within the context of the debate about the extent of corporate social responsibility. Furthermore will the first part give an evaluation of the impact on businesses in terms of the changing external business environment and the resultant implications for corporate strategies. The second part of

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    Essay Length: 3,792 Words / 16 Pages
    Submitted: February 12, 2013 Essay by jan.domhardt
  • Baby Wally - Marketing a Broadway Show

    Baby Wally - Marketing a Broadway Show

    "BABY WALLY" Marketing A Broadway Show "BABY WALLY" "Baby Wally" is a Broadway musical comedy that has been playing eight performances a week for the past three years. As such, it is a great success, and has been considered a "hot" show since its opening in February 1979. In March 1982, the producer (Jim Hughes) is concerned about the future of "his baby", as attendance has been down for the last two weeks and could

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    Essay Length: 3,737 Words / 15 Pages
    Submitted: February 13, 2013 Essay by trevormcfadyen
  • Pricing Strategy

    Pricing Strategy

    Price: Are we priced competitively? Is our pricing strategy a good fit with the goods or services we are selling (Ex. High quality / higher price; Ave. quality / competitive price; Acceptable quality / EDLP pricing)? How do our prices / quality position themselves in the minds of customers with respect to brand name / equity? Product: Is our product differentiated from all other competitors or substitutes? What or where is it in the product

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    Essay Length: 1,131 Words / 5 Pages
    Submitted: February 13, 2013 Essay by shenjie190418
  • Critics of Marketing

    Critics of Marketing

    Critics of marketing often claim that marketers make people buy products or services they do not want. How would you refute this criticism? You should use the marketing concept in answering this question and support your position using information found in the text (Note: this is not to be a rewrite of the text but rather interpretation of concepts and principals). Information to support your position can be found throughout the book in various chapters

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    Essay Length: 417 Words / 2 Pages
    Submitted: February 15, 2013 Essay by rao2009
  • Business Strategies

    Business Strategies

    1) The article I chose is about the future merger between T-Mobile and MetroPCS. Back in October 2012, T-Mobile and MetroPCS have agreed to merge, the company remaining under the name T-Mobile. In the past years, T-Mobile had been heavily threatened by the competition, being the smallest competitor in an oligopoly of four: AT&T, Verizon, Sprint, and T-Mobile, the oligopoly controlling 89% of the cellular market. The market can also be considered as a "duopoly,"

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    Essay Length: 433 Words / 2 Pages
    Submitted: February 15, 2013 Essay by victorbd
  • Hedge Fund Strategies

    Hedge Fund Strategies

    It is often asserted that large size limits returns for various hedge fund strategies. While long/short managers sometimes claim that this may be the case for other strategies, they often argue that it is not for themselves because of the huge size and liquidity of the equity markets. The available evidence suggests otherwise. Clearly the returns of smaller funds are more dispersed and somewhat higher than those of larger funds, but the dispersion may come

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    Essay Length: 843 Words / 4 Pages
    Submitted: February 16, 2013 Essay by Batman5000
  • The Legal and Ethical Considerations of Marketing in America

    The Legal and Ethical Considerations of Marketing in America

    The Legal and Ethical Considerations of Marketing in America Marketing in today's world is increasingly difficult as companies are challenged with a fragmented marketplace. Companies are tasked with determining who their target market is, where they are consuming their news and information, and what they will respond to. Consumers have many places to look for information; print, company websites, review websites or search engines, television, direct marketing, magazines, social networks, radio and friends and family.

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    Essay Length: 929 Words / 4 Pages
    Submitted: February 17, 2013 Essay by rhondadeaton
  • Marketing and Business

    Marketing and Business

    In this society, technologies have impact the world greatly. Marketing and business are the two examples significant fields that depend on technologies to function. However, health care systems have evolved since the creation of new technologies. With the technologies, physicians and nurses have more time to take care of their patients and keeping track on their health better. As for this, health care managers have the responsibilities of making sure all the information is accurate,

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    Essay Length: 807 Words / 4 Pages
    Submitted: February 18, 2013 Essay by trangnguyen_10
  • U.S. Financial Markets

    U.S. Financial Markets

    This week's U.S. economic data released last week and more. Mainland Chinese New Year retail and catering pin satisfactory performance. Standard Chartered forecast this year, the Hang Seng Index to 28,000 points visible. The strong stock market performance in the Asia-Pacific region. Softening in China, Hong Kong stock market, the market outlook can still look forward to U.S. financial markets were closed yesterday as the U.S. President's Day, except for a number of economic data

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    Essay Length: 1,057 Words / 5 Pages
    Submitted: February 19, 2013 Essay by yukkoro
  • Market Management - the Importance of Material Requirements Planning

    Market Management - the Importance of Material Requirements Planning

    Introduction: As part of the management team at PPQ Parts, I have been asked to research and select what I feel are the most compatible software packages that can be used for PPQ Parts needs. In order to be of the highest use for the company the software must encompass 3 different types of planning platforms, which are enterprise resource planning (ERP), materials requirement planning (MRP) and capacity requirement planning (CRP) (Heizer, 2012). Having all

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    Essay Length: 1,656 Words / 7 Pages
    Submitted: February 22, 2013 Essay by HollyElizabeth82
  • Newell's Strategy

    Newell's Strategy

    Q1: Newell's corporate-level strategy focuses on manufacturing low- technology but high-volume staple products in the hardware and home good product line, as well at office products and home furnishings which sell to large mass retailers. Newell is aiming to acquire a continuous flow of companies that are well known established brands. These brands often claim the top two positions in terms of the market share but are poorly managed on the cost side and are

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    Essay Length: 320 Words / 2 Pages
    Submitted: February 24, 2013 Essay by gschory
  • Classic Airlines and Marketing Paper

    Classic Airlines and Marketing Paper

    Classic Airlines and Marketing Paper Running head: CLASSIC AIRLINES AND MARKETING PAPER Classic Airlines trade Plan MKT 571/Marketing Classic Airlines is up against not just one take exception but several challenges they need to deal with. Unfortunately trigger off has decreased as a result of uncertainty with regards to fast-flying; this has forced the stock damages to be reduce decreasing the price of a sh be of Classic Airlines stock by 10% over the previous

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    Essay Length: 334 Words / 2 Pages
    Submitted: February 24, 2013 Essay by dclaiborne50
  • Marketing Communication

    Marketing Communication

    Table of Contents Part 3 3 Introduction 3 Findings and Analysis 3 Conclusion 7 Part 4 7 Nature of Messages 7 Positioning Strategy 8 Themes and Copy Platforms 8 Channels of Communication 9 Promotional Tools 9 Participation Conditions 10 Advertisements 10 References 12 Annexure 13 Annexure 1: Questionnaire 13 Part 3 Introduction The competitive scenario in this business environment calls for organizations to formulate a strategy that increases their brand image and positioning among the

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    Essay Length: 2,507 Words / 11 Pages
    Submitted: February 24, 2013 Essay by kunal87
  • Generic Business Strategy

    Generic Business Strategy

    Generic Business Strategy Southwest Airlines' generic business strategy can best be categorized by cost leadership. Southwest uses the cost-leadership business model to do everything possible to lower its cost structure so it can provide its services at cheaper costs than its competitors. Southwest has been the most profitable U.S. airline for years now. Its fares have been 25% or more below its competitors (188). Southwest is able to lower its costs and increase profits because

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    Essay Length: 389 Words / 2 Pages
    Submitted: February 26, 2013 Essay by fl4tftw
  • Strategic Marketing of the Coca - Cola Company

    Strategic Marketing of the Coca - Cola Company

    STRATEGIC MARKETING OF THE COCA - COLA COMPANY INRODUCTION In this report we would be discussing about the strategic management of The Coca- Cola Company and would be analyzing the strategies of the company. The Coca - Cola Company is an American multinational beverage corporation. The well known product of this company is Coca Cola, which was invented by pharmacist John Stith Pemberton in Columbus, Georgia in 1886. Asa Candler brought the formula of Coca

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    Essay Length: 3,394 Words / 14 Pages
    Submitted: March 1, 2013 Essay by Ambareesh
  • Strategy Formulation

    Strategy Formulation

    Strategy Formulation Before we recommend, there are few strategies that are used by Citibank in this case study . Before we recommend, there are few strategies that are used by Citibank in this case study which are business level strategy, multidomestic strategy, and international strategy. For the business level strategy, we consider Citibank should opted for a differentiation strategy for its home banking service by offering a superior web banking option with powerful and relevant

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    Essay Length: 629 Words / 3 Pages
    Submitted: March 2, 2013 Essay by amychong
  • Emerging Markets

    Emerging Markets

    More specifically, this approach can help companies to address opportunities in attractive smaller cities cost effectively and to spot opportunities for, among other things, expanding within rather than across clusters --a strategy that requires a less complex supply chain and fewer partners. Companies that nonetheless want to expand across clusters may find it easier to target 50 to 100 similar cities within four or five big clusters than cities that theoretically offer the same market

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    Essay Length: 343 Words / 2 Pages
    Submitted: March 3, 2013 Essay by thatsr20kid
  • Global Marketing Greece

    Global Marketing Greece

    Product: Underfuse-Performance Pocket is a high performance pocket that is made to be attached to workout apparel so you can hold your cell phones, iPods, keys, and other items in the pocket while you're working out without them bouncing around. Underfuse is uniquely designed to be ironed on to workout clothing and is intended to be as durable as the items you are attaching it to. To adhere the pocket, simply ironing it on using

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    Essay Length: 3,256 Words / 14 Pages
    Submitted: March 3, 2013 Essay by wechill12
  • Hi Style Company Promotion Strategies

    Hi Style Company Promotion Strategies

    Promotion Promotion strategies of this HI STYLE company is by advertising and sales promotion. They use advertising as a one way mass communication about a product or organization that is paid for the marketers. By using this way, they will able communicate to large number of people in one time and get their feedback in a short time. This store also do a lot of sales promotion aas their promotion strategies. For example during festive

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    Essay Length: 288 Words / 2 Pages
    Submitted: March 3, 2013 Essay by piegot
  • Marketing Defined

    Marketing Defined

    Marketing Defined Three definitions from three different sources and yet they all define marketing. The American Marketing Association defines marketing as" the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." This new definition was approved in 2007 by the AMA as marketing is consistently increasing in its importance. The second definition is from BusinessDictionary.com. Marketing is defined as the

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    Essay Length: 473 Words / 2 Pages
    Submitted: March 4, 2013 Essay by Isabel01
  • Real Madrid Marketing Case

    Real Madrid Marketing Case

    1. Describe Real Madrid's business model and describe how the market of football has evolved in time. Real Madrid's concrete business strategy began to take shape upon Perez and his new management team's vision of building a professional organization by structuring itself as a company that provides content to its clients/consumers. The company's vision to be the best soccer club in the world was reinforced by its mission to "nurture and project the Real Madrid

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    Essay Length: 1,621 Words / 7 Pages
    Submitted: March 6, 2013 Essay by kicks82
  • Marketing Plan

    Marketing Plan

    Number of article: Article 11 Title: Become the Main Attraction. People go to summer event for music, food and fun-not for marketing materials. Here's how you get them to pay attention to you. Briefly state the main idea of this article: This article is presented that discusses gaining consumer attention in summer event marketing, and the goals of event marketing related to raising awareness and increasing sales, nothing that many consumers will remember the event's

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    Essay Length: 293 Words / 2 Pages
    Submitted: March 6, 2013 Essay by hancao