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Last update: January 2, 2016
  • The Case of Alphabet Inc - the Purpose, Strategic Leadership & Internal Analysis

    The Case of Alphabet Inc - the Purpose, Strategic Leadership & Internal Analysis

    The Case of Alphabet Inc.: The purpose, strategic leadership & internal analysis Executive summary The Alphabet was started by founders Larry Page and Sergey Brin in the year 2015 as an umbrella company under which Google and its subsidiaries like Google Maps, the Chrome OS, Picasa, Google Earth, Chromebook would function under one management. The companies were merged under one head for providing the subsidiaries with efficient and effective managerial guidance and control for improving

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    Essay Length: 3,277 Words / 14 Pages
    Submitted: April 17, 2018 Essay by Wanyi Hao