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Last update: February 1, 2016
  • Autobytel.Com Case

    Autobytel.Com Case

    In 1999 Autobytel.com was leader in the online car referral business amongst a very competitive market. The online car referral concept was based on giving the consumer a way to shop for automobiles online that didn't involve going to a dealership and dealing with high pressured sales. When time came to buy the automobile they had selected, the service provider would send the purchasers information to a qualified dealership in their area to process the

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    Essay Length: 1,278 Words / 6 Pages
    Submitted: March 12, 2013 Essay by iceds01