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Last update: July 31, 2015
  • Dell Computer Corporation

    Dell Computer Corporation

    MARKETING CASE STUDY MATCHING DELL 1. Executive Summary Dell Computer Corporation is one of the world's largest computer systems companies. Since its establishment in 1984, Dell has been selling personal computer systems with a great after sales support. It designs and customizes products and services according to the requirements of the end-user. It also offers them the extensive list of peripherals and software which can be chosen while placing an order. The company has experienced

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    Essay Length: 1,824 Words / 8 Pages
    Submitted: September 18, 2013 Essay by hello17
  • Strategic Management Dell Case Study

    Strategic Management Dell Case Study

    Synopsis: Dell Inc. was founded in 1984 by University of Texas freshman Michael Dell. First year sales reached $600,00 and within eleven years sales reached nearly $3.5 billion. Through direct mail and telephone sales, the company became one of the world's leading direct marketer of personal computers and one of the top five PC vendors in the world. Part of Dell's early business model included made to order PCs that were delivered directly to the

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    Essay Length: 594 Words / 3 Pages
    Submitted: June 17, 2016 Essay by MWoyciesjes1

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