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Last update: January 6, 2016
  • Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles

    Future Marketing Idea for R & R Motor Vehicles: Phase out 8pac - 8 Cylinder Sports Utility Vehicle (SUV) for more fuel-efficient 5pac - 4 Cylinder Compact Sedan. Non-financial Pros - I feel that people are getting away from the bigger is better theory in life purchases. I think that people are finally just getting things based on what their needs are. In this day and age families are not as big as they once

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    Essay Length: 665 Words / 3 Pages
    Submitted: June 23, 2013 Essay by nicholerino
  • The Global Market

    The Global Market

    The Global Market To become successful within the global market certain factors has to be in place for Riordan but first it starts with effective management and leadership. Management has to react efficiently, evaluate issues, find the appropriate solutions, and use the best available approach to correct the issue. This management team will have to makes some vital decisions daily because the proper decisions are axiomatic to the existence of the company. The global market

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    Essay Length: 368 Words / 2 Pages
    Submitted: June 24, 2013 Essay by dmoney3
  • Strategy for Bob and Mary

    Strategy for Bob and Mary

    H.R. Strategy for Bob and Mary Julie Lindsey Everest University H.R. Strategy for Bob and Mary I have scheduled a meeting with two of my sales associates, Bob and Mary, because of some performance issues. Bob has been with the company for twelve months and his sales have dropped over the past six to eight months, as well as his enthusiasm. Mary has been a part of our sales team since our company was first

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    Essay Length: 747 Words / 3 Pages
    Submitted: June 27, 2013 Essay by JLindsey494
  • Gm Market Case

    Gm Market Case

    1. Phase one: Maximize Market Share of Techies Firstly, we decided to focus on Techie Market, so we developed a new version of software with high power features. At the same time, we kept hiring customer service representatives while fired most of our consultants to ensure the focus. We set a high price of the software since Santra acts as the leader of this industry. To ensure the high quality of the customer service, we

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    Essay Length: 594 Words / 3 Pages
    Submitted: July 3, 2013 Essay by wangziqi
  • Marketing Plan Case

    Marketing Plan Case

    Alcolette will make a difference in the lives of those who want to stop drinking, just as Nicorette has help many people stop smoking. "The World Health Organization estimates 140 million people are alcoholics around the world. " (alcohol addiction, 2013)" "1 in 25 deaths can be attributed to alcohol in one way or another. "(Alcohol addiction, 2013)." "Experts believe of the 140 million people addicted nearly 30% can reduce or completely abstain from alcohol

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    Essay Length: 646 Words / 3 Pages
    Submitted: July 4, 2013 Essay by pam0618
  • Negotiation Strategy

    Negotiation Strategy

    Negotiation Strategy Article This assignment describes and list two articles that describe negotiation of employs and the negotiation strategies. The negotiation process used in each selected articles. The assignment will compare and contrast the two strategies and how it is applied in a work place setting. The Importance of Culture and Bargaining in International Negotiations The readings in this article describe the process of negotiation through bargaining and the importance culture plays when negotiation a

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    Essay Length: 818 Words / 4 Pages
    Submitted: July 29, 2013 Essay by anncosen
  • Total Quality Management and Strategy Integration

    Total Quality Management and Strategy Integration

    A functional competitive advantage of a company arises when there is an incorporation of its strategic formulation procedure as well as its total Quality Management even though several strategy authors vary on the appropriate strategy for attaining a workable competitive advantage by overlooking the significance of total quality management in developing significant strategies. This article suggests that company's experience step-by-step phases at attaining a complete incorporation of total quality management and strategy. The theoretical foundations

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    Essay Length: 536 Words / 3 Pages
    Submitted: August 1, 2013 Essay by claire003
  • Marketing Case

    Marketing Case

    Marketing concepts are including three main contents. 1. Customer orientation. Customer orientation is that a firm focus on develops a quality product for consumers, and accepts, respect and respond consumer complaints and queries. Also include in dealing with community issues. 2. Integrated effort. Integrated effort suggests that all stuff should accept responsibility for creating more customer satisfaction. 3. Goal achievement. Business can satisfy customers through corporate the goals. The reasons for business use market concept

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    Essay Length: 253 Words / 2 Pages
    Submitted: August 9, 2013 Essay by xiaoyuivy
  • Woolworths' Pricing Strategy

    Woolworths' Pricing Strategy

    Pricing Strategy Approach to Price Setting Woolworths' approach to price setting is inherent in their mission to provide "the finest quality fresh food at everyday great value". This statement alone demonstrates Woolworths' commitment to offering a combination of high product quality with low prices, a 'Superb-Value' strategy according to Kotler's Nine Price/Quality Strategies Model (fig.1). This value-based approach to pricing is demonstrated by Woolworths' pricing of its own private label products. The introduction of private

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    Essay Length: 516 Words / 3 Pages
    Submitted: August 13, 2013 Essay by lalalandmwah
  • Market Conditions Competition

    Market Conditions Competition

    Overview As a member of the strategic planning group at my current corporation, Cadillac, we are considering introducing a new product to our inventory line. The marketing director has requested that I gather information on competitors in our industry as well as potential buyer habits to assist with determining the potential success of the new product. The organization is fully aware of the changes in the economy and how they have affected the demand for

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    Essay Length: 1,137 Words / 5 Pages
    Submitted: August 16, 2013 Essay by saworthy
  • Marketing Analysis of Soft Drinks in India

    Marketing Analysis of Soft Drinks in India

    1.1 Introduction In this report, I have covered the details of soft drinks and fruit drinks companies as a result of market analysis performed. I have shortlisted five companies out of many available in Indian market. I have covered every macroscopic and microscopic features of drink companies and have listed out their economic trends in the market. Analysis is performed by keeping the customer needs and target customer group of the company. As the summer

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    Essay Length: 871 Words / 4 Pages
    Submitted: August 18, 2013 Essay by sonal2105
  • The Market Approach to Economic Development Has Proved the Most Successful

    The Market Approach to Economic Development Has Proved the Most Successful

    There are several different competing views of approaches to economic development and at present it appears that the 'market approach' is the most dominant of these. This approach may be defined as a model of economic development based on four principles: privately owned and controlled means of production; markets where goods and services can be freely bought and sold; local, national, and international free trade; and the passing of laws by governments guaranteeing business contracts

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    Essay Length: 560 Words / 3 Pages
    Submitted: August 22, 2013 Essay by Anneshirleyou
  • Marketing Problem

    Marketing Problem

    Marketing Problem According to the Centers for Disease Control and Prevention (2012), 17% of children, in the U.S., aged two to nineteen are obese and 35.7% (more than one-third) of adults in the United States are obese. As a result, companies are having to be a little more creative with their marketing strategies for their unhealthy or perceived to be unhealthy products. Take for example: McDonald's cut down on the size of the French fries

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    Essay Length: 948 Words / 4 Pages
    Submitted: August 27, 2013 Essay by MiniMe17
  • Marketing Management

    Marketing Management

    Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. The Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy and currently we all know that aside for fish pork beef and vegetable our beloved Chicken loved by millions of people.

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    Essay Length: 549 Words / 3 Pages
    Submitted: September 4, 2013 Essay by marj
  • Analysis of Smart Phone Market

    Analysis of Smart Phone Market

    Abstract As smaller, cheaper, faster and more efficient components become available, portable computing has taken an interesting turn. A very competitive market has emerged between three key players; notebooks, tablets, and mobile phones. One of these devices will lead the way for mobile computing, the question is which one? As engineers and developers push past barriers previously thought impossible, components used in these devices are not only getting smaller and more efficient, but increasing with

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    Essay Length: 1,564 Words / 7 Pages
    Submitted: September 27, 2013 Essay by sleepymatt
  • Data Base Marketing Program

    Data Base Marketing Program

    1. Please evaluate the effectiveness of Data Base Marketing programs. The underlying principle as to why Harrah's Entertainment Inc. took such an information technology-driven and innovative initiative was to engrave the customer intimacy, which certainly results in loyalty in the long-run, into its core competency. The most promising approach for a company trying to occupy a sweet spot in the grueling gaming industry seemed to begin pursuing a strategy that can best distinguish itself from

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    Essay Length: 2,066 Words / 9 Pages
    Submitted: September 30, 2013 Essay by iseeurpixels
  • Character in Marketing Management

    Character in Marketing Management

    Character in Marketing Management Devon Korff Liberty University Character in Marketing Management Marketing is often times seen as the face of a company, which is why it is important to have a marketing manager who works by a set of deep rooted values. In today's business practices one of the most important qualities a manager can have is great character. Your character defines who you are as a responsible leader, mentor, and employee. By marketing

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    Essay Length: 530 Words / 3 Pages
    Submitted: September 30, 2013 Essay by ddkorff
  • Business Strategy

    Business Strategy

    Final Paper Background Apple Inc. is one of the biggest technological companies in America, which specialized in modern computer technology. It is estimated to have over billions in sales every year and keeps on growing at a record pace in the U.S. market and worldwide. In year 2007 as compared to other well recognized computer companies, its growth increased from 16.5% to 25.7%. There are many facets of the company that leads to these great

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    Essay Length: 1,519 Words / 7 Pages
    Submitted: October 2, 2013 Essay by kentoplaya
  • Should Political Risk Management Be an Active Strategy?

    Should Political Risk Management Be an Active Strategy?

    Should Political Risk Management Be an Active Strategy? What is your recommendation for any firm? Does your firm have a political risk management strategy? Political risk is the danger that political decisions or measures will have a negative effect on one's business. Political risk mainly affects firms doing business in multiple countries, or operating in countries other than their own. Political risks can range from combat, war and revolution to corruption, fraud and changes in

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    Essay Length: 661 Words / 3 Pages
    Submitted: October 7, 2013 Essay by kwaku111
  • Business Marketing in Hong Kong

    Business Marketing in Hong Kong

    Global Business Cultural Analysis: Hong Kong August 16, 2013 Abstract Hong Kong is a country with a perspective on morals, values, and administrative ways which is a general reflection of the region of Asia which is based under Chinese rule. There are successes and failures with the process of change which are important. The effects of Hong Kong's financial crisis can be a recovery with structural changes, and fluctuated fortunes of political parties with measurable

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    Essay Length: 7,064 Words / 29 Pages
    Submitted: October 8, 2013 Essay by breeisbatman
  • Walgreens Marketing Plan

    Walgreens Marketing Plan

    Executive Summary Walgreens is considered a leader in the drugstore arena and currently venturing in the area of healthcare with their wellness centers. Strategically located close to populated areas in a 5 mile radius they are a store of convenience. Not afraid of change this company has moved forward aiming to improve their status financially and socially. They have ventured in areas not normally associated with drugstores by securing a stake in Alliance or AmeriscourceBergen

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    Essay Length: 6,351 Words / 26 Pages
    Submitted: October 12, 2013 Essay by radpraise2000
  • Marketing Case

    Marketing Case

    Executive Summary The purpose of this report is to collecting one week purchasing data of a consumer. In order to analyze the consumer's purchasing behavior, the marketing theory and consumer behavior theory will be used based on the data of the matrix. First step is to track and detail every purchase the consumer make in a week and note what occurred in the decision making process (DMP) and the influences on the DMP for every

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    Essay Length: 2,024 Words / 9 Pages
    Submitted: October 13, 2013 Essay by hazelguo
  • Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan

    Why Healthcare Practices Need a Marketing Plan Marketing is a key component to small and large businesses. A person in marketing has the ability to show creativity when presenting a company's product whether it is something fairly old or presenting something new to potential consumers. Bruce Maller (2009-2013) noted that healthcare practices need to implement a plan to drive a constant changing market due to other healthcare competition, patient healthcare systems, new technology that is

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    Essay Length: 1,744 Words / 7 Pages
    Submitted: October 14, 2013 Essay by truittct
  • Key Strategies

    Key Strategies

    In order for Allround to continue to keep a majority of the market share and outgrow the competition the following key strategies were put into place: 1) Reorganize sales force and promotional allowances to match retailer's priorities. 2) Maximize profits by strategically increasing MSRP. 3) In first period maximize advertisements and promotions. Retailers have different priorities in regards to shelf space allocation. We identified that that grocery stores, mass merchandisers, and chain drugstores prioritized turnover

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    Essay Length: 298 Words / 2 Pages
    Submitted: October 19, 2013 Essay by 33pippen33
  • Could Private Equity Replace the Stock Market

    Could Private Equity Replace the Stock Market

    Could Early-Stage Private Equity Takeovers Prevent Enron-Type Scandals? Reflection Paper on 'Enron: The Smartest Guys in the Room' 1. Introduction - Agency Costs and the "Efficient Capital Markets" Delusion Everyone captured, agency problem, ECMH obviously not working, company relying on traders and spvs to make money bc other branches not working, needed to show short-term profits to investors 2. How Private Deals (Can) Lead to More Information and Better Monitoring PE = access to executives

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    Essay Length: 223 Words / 1 Pages
    Submitted: October 28, 2013 Essay by kkraemer

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