Advantages and Disadvantages of Company Using Podcast

MEMO

November 4, 2015

George Harrison, CPA, President,

CPA, Inc

268 Redmond Avenue

Bellevue, WA 98420

Dear Sir,

RE: Advantages and Disadvantages of Company using Podcast

Podcast is a type of digital media in can be in form of audio, digital radio, video, epub files or PDF.  The files can be streamed online or downloaded to mobile device or a computer.

Podcast file can be downloaded thus the listener of viewer can replay it at whatever time is convenience for them. They can choose to play the file when driving or jogging. Moreover, if a customer subscribe to company business feed. The podcast can be downloaded automatically. Thus, customer can still get the message if they miss live online sales pitch.

Company that regularly posts podcast the customer sees it as the authority in the industry, thus creating customer trust. Seeing and hearing information creates a strong bond with the customer compared to reading on a website. With regular podcast posting the customers gets familiar with the presenter thus they keep coming back to see the latest post.  It is a more personal way to reach a new customer.

It is easy to produce a podcast. All is need is a computer and a microphone and video recorder. It is cheap compared to traditional mass media advertising.

Posting podcast regularly and consistently creates customer familiarity with the company, which develops the company brand making it a household name. Podcast provides the opportunity to create a relation between company products and the podcast message.

In conclusion, I recommend the company to use podcast. This form of advertising to create company awareness and its products is cheap, effective and efficient. One particular advantage of podcast is that regular posting of podcast creates a bond with the customer. It leads to customer being loyal to the brand and the company. The advantage outweighs the disadvantage.

Sincerely,

[Write your name]

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