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Aqualisa Quartz

Essay by   •  December 16, 2015  •  Essay  •  538 Words (3 Pages)  •  1,113 Views

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Q.1) Which value do the various products from Aqualisa (the UK company) create: for customers? for plumbers? for its channel partners (Trade shops, showrooms, DIY Sheds)?

Electric showers

For customers

Instantaneously heated the water to the required temperature, eliminating the need for a boiler to store hot water

Convenient for small bathrooms

Nothing to address poor water pressure

For plumbers

Eliminates the need of a boiler - easy installation

For channel partners

Mixer Shower Valves

For customers

Choice between two types, thermostatic or manual (manual means temperature must be fixed by customer)

Comfortable temperature

For plumbers

can support a booster pump

For channel partners

Integral Power showers

For customers

Combine a thermostatic mixer value and booster pump

For plumbers

Single compact unit

For channel partners

Quartz shower

For customers

Efficient and reliable water pressure and temperature - “one touch” control

Automatic temperature control with red light indicator

Safe to use for kids and elder people

Much easier to install for DIY sector

Excellent design and aesthetics, which increases the ownership pride

For plumbers

The device could be mounted horizontally, vertically, or on its side depending on space constraints

Straightforward and easy installation - even apprentices can do the installation

More profitable - able to do more installations

Installation time of half a day (25% of previous time)

For channel partners

Profitability

High margin

Potentially

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