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Cheap Jordan

Essay by   •  September 27, 2011  •  Essay  •  291 Words (2 Pages)  •  756 Views

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Air Jordan shoes known merely as Air Jordans are a brand of shoes from the house of Nike. This line was originally designed for the world famous professional NBA basket ball player Michael Jordan who also endorsed it. The Air Jordan shoes are now being sold by Jordan Brand which is a sub division of Nike. This line was first released in 1984 and since then every single year, new designs of this shoe have been released though Michael Jordan retired from professional basket ball.

Air Jordan shoes are easily and widely available online; they can also be bought from boutiques and sneaker retailing outlets. How was Air Jordan conceptualized? In 1984, Nike was lagging far behind in the fast paced sportswear market. Nike was branded as the White Man Jogging Brand and had absolutely no claims in the basket ball world. The running shoe image of Nike was dying out and the need of the hour was a totally new and appealing line of shoes that had different utility value from a running or jogging shoe. There was a much needed impetus through the Air Jordan line which was introduced by Nike with the rookie player Michael Jordan as its icon and ambassador. He was offered a whooping sum of $2.5 million for a five year contract apart from royalties and fringe benefits. The Air Jordan line took the athletic shoe industry by storm.

Air Jordan is so popular that there are collectors for these shoes. They typically classify the Air Jordan line by Model and release year. Models include Originals OG, Retros, Retro Pluses Retro +, Player Exclusive PE and Samples. The Jordan brand famous for the Air Jordan line also happens to manufacture other models of signature shoes.

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