Comparison of B2b and B2c

Businesses use a variety of creative marketing tactics in order to generate more sales and revenue within an organization. One of the main marketing tools is the use of a B2B or B2C website in order to promote and advertise products and services within the organization. This paper will analyze each of these types of websites and use particular examples to help understand and compare and contrast the similarities and differences between each of the two sites.

The marketing on B2C sites is similar as well as different on quite a few counts as compared to B2C's marketing strategies. Let us first evaluate the strategies pursued by each of these categories of sites to popularize the sites presence on the web. Both B2C as well as B2B sites use search engine optimization tools to reach their respective target markets, be it a B2C site such as Amazon.com, Gap.com or B2B sites such as alibaba.com Although the target customers of each of these types of sites is different, the SEO techniques deployed by these two sites overlap each other. Both types of sites want their rankings to be on the top on search engines such as Google, so that whenever a retail customer looking for clothes search on Google, Gap.com is among the first few search results and similarly, businesses looking for other businesses should always find alibaba.com among the first few search results.

Therefore, the means to reach the masses is essentially the same for both the categories of websites expect that the target markets differ. Next is the focus on design and operational aspects to attract target customers. On the similarity front, both types of websites deploy highest quality security software, encryption tools and other security measures to provide utmost security for the transactions conducted over their website. Although the size of transactions on B2B size is much larger, it will be improper to state that the emphasis on security and privacy to attract customers and establish trust is different over the two websites.

Further, both the types of websites try to make their site as much friendly and easy to use in terms of navigation, information and checkout procedures in order to attract customers. However, a point of difference between the two is that B2B customers are savvy and know what they want and how to find what they want on a particular site. B2C customers make take time searching the web without having a specific target or website in mind. B2B customers are large sized buyers and time is precious for them, unlike B2C customers who have more time and generally are aware about their target page on the site. Therefore, the distinction between the characteristics of these two different types of customer segments has to be properly addressed by B2B and B2C sites. The navigation on a B2B site should consumer minimum time of the customer and should take him quickly to the desired part via simple, straightforward instructions. B2C visitors generally have more time to dig into the site and thus, need more elaborate information and instructions as compared to a B2B customer.

Therefore, the differences in the approach in terms of navigating and guiding consumers on the site is addressed by B2C and B2B sites to make their portals more user friendly. B2B portals attempt to automate their processes as transactions need to be speedy and efficient. Even though B2C gets more publicity, the volume of

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