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Discuss at Least Four (4) Factors That You Think Contributed to Multitech/acer's Impressive Startup

Essay by   •  April 4, 2012  •  Essay  •  368 Words (2 Pages)  •  1,897 Views

Essay Preview: Discuss at Least Four (4) Factors That You Think Contributed to Multitech/acer's Impressive Startup

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The first factor that impacted the company's successful startup was that Acer made an attempt to seize whatever opportunities came there way. They gave engineering and product design advice to smaller local companies, offered training courses and published journals. These activities would have allowed them to make a name for themselves and added to their credibility as a trustworthy and inspiring company. This strategy would strengthen the company resourcefully and inventively for future undertakings.

The other factor that assisted in the company's startup was their economic outlook. The book describes it stating that there was a, 'strong norm of frugality' something that was important to CEO, Stan Shih. This thrifty strategy entailed leasing just space for current needs of the business and encouraging employees to supplement their income by working a second job. The aspect assisted in the growth and proper usage of funds within the company. Even though the employees had modest wages it offered employees equity and offered important positions in the company. The employees were able to have a sense of job security and a degree of importance in the company which could have resulted in the employees working harder to achieve company goals.

The CEO understood how important employees were and allowed them to make decisions for the company, which is the third factor, greatly valued employees. Shih had a hands-off style where he relied on the input of employees to make delegations on behalf of the company. This approach attracted young engineers and technicians because Acer was using a strategy that other companies did not use and allowed them the freedom to grow and be creative and innovative. This style created closeness within the culture of the business which would have resulted in the employees wanting the business to succeed and working harder to make that happen.

The last factor was joint ventures with other low budget companies, small investors and smaller markets. The continued combination of small markets and investors with Acer continued to strengthen them against bigger companies and produce growth. The first mainstream product was an inexpensive simple computer that was successful because they gained customers by offering hi tech products at comparably lower cost.

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