General Managment

Genera management

Case study 2

1.

Biyani believed in leading a simple life and in being simply dressed. His vision came from his diverse reading connected to retailing and other areas. He made it a point to visit each of his stores across the country. He further aimed to spend at least seven hours a week at the stores. In the stores, he would stand at a corner and observe people. He also walked on streets, met common people, and talked to local leaders to plan and put up new products in his stores. He was planning to set each of his stores with a weekly target, which was to be reviewed every Monday. Whenever a new store was opened, the details of its operations during the first 45 days were to be sent to him. Sometimes, he used to suggest remedies to some problems. Biyani believed in extensive advertising to make more people know about the product. His decision making was quick and devoid of unnecessary delays. Biyani was also a good learner and learned quickly from his mistakes. He also planned to improve inventory management through responding effectively to the demands of the customers rather than forecasting them, as he felt that forecasting would pile up the inventory in this dynamic market.

1 A simple definition of management that is often quoted and it sounds very simple. According to this definition, managers do not do things they get other people to do things. If managing is an individual ability to get things done, then it is not a problem. We can plan and perform things according to ourown convince and interests. When somebody else is involved and wants to get things done through them, there is a difficulty. All sorts of problems arise; personalities come into contact and conflict. Interpersonal problems crop up. We have to understand the behavior of other people and must have knowledge as to how to motivate them in order to get things done through them. We have to consider the conveniences and interest of others also in planning and implementing things.

Management is a distinct process consisting of planning, organizing, staffing, leading and

controlling utilizing both in each science and art and followed in order to accomplish predetermined objectives of the organization”.

Management is the process of getting things done through the efforts of other people in order to

achieve the predetermined objectives of organization”.

Management may also be define as:

“The process by which execution of given purpose put into operation and supervise”.

A concise statement:

“The function of executive leadership anywhere”. Another statement:

Management may be defined as “A technique by which the purpose and objectives of particular

human group are determined, defined, clarified and completed”

From business Pont of view:

“Management is the art of securing maximum results with the minimum of efforts so as to get

maximum prosperity and happiness for both employer and employee and give public the best possible

service”.

2

Complete definition of management:

“Management is a distinct process consisting of planning, organizing, staffing, leading and

controlling utilizing both in each science and art and followed in order to accomplish predetermined

objective of the org [pic 1]

Planning is a process of selecting the objectives & determining the course of action required

to achieve these objectives.Planning is obtaining a future course of action in order to achieve an objective. Planning is looking ahead.Planning is getting ready to do something tomorrow.Plan is a trap laid down to capture the future

2. qualities that  were instrumental in making Biyani top retailers of India were:

a. They have a clear vision
Firms with successful new retailing concepts tend to have a strong vision that connects to a core customer group. There is clarity around the offering, the identity of the target group, and the value proposition. All the brands noted above certainly have this quality

b. Execution:The main reason that new retailing concepts fail may be execution. The successful ones have been able to execute. That means they have been able to deliver the value proposition consistently and profitably. 

The fast fashion pioneers, Zara and H&M, developed systems to conceive, create, make, and deliver products on a real time basis. Whole Foods Markets has the ability to source and handle organic foods. IKEA has footprints, a presentation system, and a customer-assembly offering they can deliver behind that would be almost impossible to duplicate. Excellence in execution means that needed resources in the form of people and capital have been accessed and that capabilities and process have been put in place. The result is formidable barriers to competitors

c. They develop a strong culture and set of values
In part because retail execution involves service and unique offerings, it is hard to maintain excellence over time. It is too easy to see the offering decline or become fuzzy. The successful new retail concepts are almost always accompanied by extraordinarily strong culture and values that provide energy and direction in the early years and support the vision and its execution as the business matures. 

Zappos.com has been guided by ten values which include delivering "Wow" service, being a bit weird and acting humble. Best Buy’s Geek squad is about fun, humor and taking the stress out of dealing with computers and entertainment systems. A vision-driven organizational culture has enormous power to make the strategy succeed. Because the culture involves values, programs and leadership, it is hard to copy.

(1)Technical skills:

Technical skills that reflect both an understanding of and a proficiency in a specialized field. For

example, a manager may have technical skills in accounting, finance, engineering, manufacturing, orcomputer science.

3

Human Skills:

Human skills are skills associated with manager’s ability to work well with others, both as a member of a group and as a leader who gets things done through other. Concept Skills:

Conceptual skills related to the ability to visualize the organization as a whole,

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