Google Webmaster Tools

Google webmaster tools one of the most powerful and useful tool for search engine optimization  available at no commercial cost it come with google it gives a lot of important insights about SEO. Search Engine Optimization: According to Hub spot 80% of the web traffic begins with a search query, It is basically the process of affecting the visibility of the website in a web search engines unpaid pages also quoted to be organic or natural way.

Google webmaster one of the many tools for SEO does not have all the benefits of commercial SEO suites; It is a set of tools that helps you communicate with the webmaster. It helps you detect the issues in your site, which even relates to the walmare or any kind of infected virus. It also helps you detect the crawl rate, click per rate and the keywords that is used by the visitors of your website. GWT when used with google analytics on integration provides best results it might just need some efforts.

There might be privacy concern, which the users might want to consider if confidentiality is your top concern, then this might not be the right option.

How to get started?

1. Join
2. Verification process: this process is to check if the person accessing is the legitimate owner of that particular website. This can be done in five methods:

1. HTM file upload : drop in root directory of website
2. HTML Tag : Verification inserts metatag in the home page
3. Domain Name Provider : Unique security token verification
4. Google analytics : Using google analytics account
5. Google Tag Manager

1. Dash Board: Once the verification is done, the user can now look at the data/statistics available on the dashboard. It will cover all the widgets, Important information required for the your analysis about the site and message from google.
2. Site Messages: It shows you the messages or the details of your webpages if infected with virus, or installations needs update or any traffic is increased.

https://searchenginewatch.com/sew/how-to/2191991/google-webmaster-tools-an-overview

From here you can access all the major sections - Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Search Queries

The Search Queries section shows the keywords that led users to your site.

This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.

In the Search Queries section, you can also see the number of impressions and the number of clicks, which gives you an idea about the CTR for this keyword. All equal, a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don't touch this keyword anymore.

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