Google in China
Essay by Divya Sangitarao • May 25, 2015 • Essay • 335 Words (2 Pages) • 1,485 Views
Page 1 of 2
Google in China (A)
Case Study Pre-brief
- Objectives
- Respond when core values are at odd over the policies of the host government
- Challenges of business-government relations in an emerging economy
- Assess reactions of various stakeholders in a crisis
- Develop various scenarios regarding resolution
- Analysis
- Why did Google issue the January 12th statement
- Assess pros and cons of Google’s statement
- Speculate on how Google’s dispute with the Chinese government will play out.
- Catalyst
- Apparent sophisticated hacking effort originating in China
- Directed at G-mail accounts of Chinese dissidents
- Should such attacks go unanswered?
- Who issued the statement?
- What did the statement say
- What did the statement NOT say
- Can Google take comfort in stakeholder reaction (so far)
- Yes / No?
- Stock price
- Impact on competitors
- Chinese customers
- Western multinationals in China – cost of doing business?
- Reaction by Chinese authorities
- Reaction by US Government
- Media response
- Do you expect Google to exit China?
- Reasons for exiting
- Reasons for staying
- Other options
- What will happen next?
- Your recommendation
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